FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.
Topic: Web browser
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify revenues.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
Google launches featured snippet to web page content highlight feature
After years of testing, Google now launched the featured snippet to web page highlight feature.
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
Google testing highlighting content on-site based on the search result clicked
Make sure to check your call to action and ad placements.
Google to offer browser, search-app choices in Android Europe set-up flow
Users will be asked to choose from among five search and browser apps in randomized order.
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy.
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing.
Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds
With few exceptions, brands suffered diminished credibility in UK study.
Mueller: Focus your SEO on Google’s status quo
Sometimes it is a good idea to keep it simple with your web pages.
Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google
iPhone users can now trigger "OK Google" by just asking Siri.
Google opens developer preview of AMP URLs showing publisher domain names
Here is how to see Google's fix for AMP URLs from Google search when you click on an AMP result.
Is Google rolling out a new more graphics-heavy design for local pack results?
Make sure to get your business photos in Google My Business in tip-top shape.
SearchCap: Bing political ads & Google Search Console issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing votes ‘no’ on political candidate and ballot measure adsOct 5, 2018 by Amy Gesenhues The policy will not likely impact Bing’s ad revenue as the search engine reports political ads […]
Report: Google to pay Apple $9 billion to remain default search engine on Safari
If it's accurate, Apple is making a boatload of money off of Google.
Google now builds its own AMP stories for search
So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile browsers.
When users log into Gmail or YouTube, they’re now also logged into Chrome
The concern raised by some is that users will unknowingly be sending their browsing data to Google.
Google Chrome now shows search result answers in the omnibox by default
Chrome 69, Google's latest browser version, also removes the green label for HTTPS URLs.
Google’s Chrome browser to drop secure label for all HTTPS sites
In addition, Chrome will mark all HTTP web sites as not secure.
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on iOS.
SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins After years of pushing for ‘secure by default’ web sites, Google will identify […]
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
Google announces solution to longstanding AMP cache URL display problem
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.
SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The lowdown on driving app downloads with Universal App campaignsDec 7, 2017 by Matt Lawson Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson […]
Google facing $1 billion in potential liability with UK class action
The case stems from bypassing the cookie-blocking settings on the iPhone's Safari browser in 2012.
Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google.
SearchCap: Ask Google, SEO cookbook & SMX recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO ‘do more with less’ cookbookNov 1, 2017 by Bobby Lyons How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his […]
Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
The scope and feature list of the open-source project continue to expand.