What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
Topic: Web syndication
Google no longer recommends canonical tags for syndicated content
Instead, Google says block your syndicated content from being indexed.
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing
Be more confident in your content strategy with these 4 tips
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.
Using intent data to deliver results in 2021
Intent signals bring precision to today’s B2B marketing strategy.
SMX Overtime: Managing your e-commerce category and product detail pages
E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure.
Google explains why syndicators may outrank original publishers
How to ensure your syndicated partners don't outrank you in Google.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Six Key Themes From “Meet The Search Engines” At SMX East
Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.
Google Issues Subtle Warning To Affiliates That Have “Thin-Content”
Google’s Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that affiliates that produce thin-content and have little-to-no value-add on their site may be penalized for going against Google’s guidelines. The warning was more direct to affiliate sites in the “adult” space, […]
Bing Integrates TripAdvisor Tools, Content Into Search Results
Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor’s full […]
SMX East 2011: Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture
Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture Presentations from SMX East – NYC, NY, September 2011 We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, and aggregation of data sources. How can a well-planned information architecture mimimize the […]
The Google News “Osama Death” Sample Highlights Some News Coverage Woes
Today, Google News did a post about the death of Osama bin Laden. Disappointingly, it offered no statistics on what was most read, shared, topics most covered. The post did share a “sample” of 100 links to coverage about Osama bin Laden from representative sources. So, I decided to go where Google didn’t — to […]
Video Is Now A Must-Have Feature For Competitive SEO
This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification. Knowledgeable companies have already embraced this shift and made video a central part of their online offerings. The most advanced have found […]
They’re Back: AP Stories Reappear In Google
In the peek-a-boo dance of the AP-Google negotiation, it appears that AP stories are back in Google News. Earlier this month Danny wrote an extensive post about an apparent deal between the parties to allow the continued indexing of AP stories in Google News. Now the Wall Street Journal reports: New articles from the Associated […]
Yahoo Buzz Opens All Publishers & Web Sites
Yahoo Buzz is now open to all publishers and web sites. Yahoo announced that any Yahoo user can now “buzz up” any content from any publisher on the Web. Yahoo Buzz launched in February of this year as a Digg competitor. It was locked down to about 100 publishers and grew to over 400 since […]
NearbyNow About To Make Local (Product) Search Widely Available
There are a handful of companies that have been building local product inventory databases, many of them under the radar. They include Krillion, NearbyNow, Shopatron, Where2GetIt, Channel Intelligence, and ShopLocal. Krillion was the first to start syndicating that data. But NearbyNow is now going to take its billion product database and make it available in […]
Facebook Adds Lexicon And “Friend Feed” Style Outside Activity Alerts
Facebook hasn’t yet added web search but it is allowing users to import content from third-party sites. Users are now permitted to import stories and content (into their mini-feeds) from a handful of sites: Flickr, Yelp, Picasa, and del.icio.us to start with, Digg and others to come. The intention is to enable people to do […]
Citysearch And AOL Announce Reciprocal Content And Ad Distribution Deal
Citysearch has announced a deal with AOL that provides Citysearch reviews and content (e.g., video) and place local Citysearch advertisers on AOL local properties. The two firms will share revenue from clicks or leads generated from AOL distribution.
FeedBurner Numbers Spike — Blame FeedBlitz!
Nice — I picked up 5,000 new feed subscribers today, while Barry Schwartz saw Search Engine Roundtable grow 35,000. Overnight! Obviously, the FeedBurner numbers we and others get have gone wonky. To blame? FeedBlitz seems to be putting out bad stats. Consider the comparison above. The left side shows reported subscribers from various feed reading […]
Yahoo Does Deals With Cars.com, CNBC, Renews Deal With InfoSpace
Yahoo Autos has swapped out previous partner, AutoTrader, and replaced it with a broader editorial content and listings deal from newspaper-owned Cars.com. It’s unclear whether Yahoo’s embrace of the newspaper industry had anything to do with the deal. But it promises more content and listings on the site and apparently “marks the first time new […]
New York Times Adds BlogRunner To Technology Section
The New York Times’ Blogrunner—A Techmeme Killer? from TechCrunch shows that the New York Times has added BlogRunner headlines on the Technology main page. BlogRunner is very similar to Techmeme, where the system aggregates top news, and automatically tracks the discussion from around the web via linkage data. The New York Times explains this new […]
Truveo Adds European Videos From Kewego
AOL-owned video search engine Truveo has struck a deal with European white label video platform Kewego to offer European television and other EU video content (from 20 countries) to audiences through Truveo. In August Truveo relaunched as a consumer destination and comprehensive video search engine and portal that hopes to eventually challenge YouTube. Most of […]
Google AdSense For Video Goes Mainstream
AdSense For Video, the closed pilot program that Google launched back in May, has now been made into a regular program that any publisher can take part in. Introducing video units from Google’s Inside AdSense blog has more about the program, which allows publishers to carry video from YouTube and earn from ads shown within […]
Buttons, Buttons — Let’s Clean Up The Feed Buttons!
As part of adding our new "Lands" tabs to Search Engine Land last month, I cleaned up our feed page that helps people understand how to add our feeds to various feed readers. The biggest challenge was dealing with the inconsistent sizes of feed buttons from the different providers. I wanted to share how we […]
Follow Search Engine Land On Twitter
Want to get updated about news from Search Engine Land via Twitter? We have an account there, sengineland. Why not searchengineland? Too long a username, sadly. Anyway, visit that page, and if you’re logged in, use the "add sengineland" link in the white "Actions" box on the right-hand side of the page. Now you’ll get […]
Q&A With Gabe Rivera, Creator Of Techmeme
Over the past decade, I’ve seen a lot of search tools that were supposed to transform my life. Few of them have. But Techmeme was one of those. When it kicked off back in September 2005, I wrote a review, gave it a preliminary thumbs-up and soon found myself addicted. It has become my newspaper, […]
Where’s The Date In SearchCap Emails?
I’ve had a couple readers ask me why the emails we send out for SearchCap don’t carry the date in the subject line. The answer is simple. Because we can’t. Not right now. But we will in the coming weeks, promise. SearchCap is mailed out through FeedBurner. They have a great system that automatically sends […]