Microsoft Advertising publishes Conversions API documentation
Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.
Topic: Web tracking
Google just lifted its 2019 ban on fingerprinting for advertisers
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Edward Snowden calls out Google over search engine’s privacy
Will this tweet trigger some change at Google? Probably not - but it might be wishful thinking.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
DuckDuckGo proposes the “Do-Not-Track Act of 2019”
If enacted, the law would require sites to honor user tracking preferences.
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year.
New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts
Online security software provider Disconnect launched their latest search tool, Disconnect Search this week. According to the announcement, Disconnect Search allows users to perform private searches on sites like Google, Yahoo and Bing via their address bar or omnibox, “without having to change their behavior.” Disconnect says their new tool routes search queries through the […]
Googler Quits To Build Browser To Block Google Tracking
TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks Google from tracking you. He is now actively building Disconnect, “a browser extension for Chrome and Rockmelt that disables multiple third party data tracking while browsing.” Brian explained why he left Google to […]
Yahoo To Offer Y Connect; While Facebook Undergoes Privacy Scrutiny
Yahoo to Offer Media Links from the Wall Street Journal reports Yahoo will create a similar tool to Facebook connect for their media publishers, web developers and other websites to integrate with. Yahoo would not comment on the new system, but the purpose behind it is to help Yahoo better track users around the web, […]
The Death Of Web Analytics? An Ode To The Threatened Referrer
One of the most important online marketing tools is the referrer string. Little known to most web surfers, this is effectively the Caller ID of the internet. It allows web site owners and marketers to know where visitors came from. It’s crucial marketing data, and data that might be going away. What’s The Referrer? When […]
Google Lets Users Opt Out Of Analytics Tracking, But Doesn’t Expect Many Will
Google has announced the launch of a browser plugin that lets users avoid being tracked by Google Analytics. The company warned two months ago, in the midst of loud privacy-related complaints, that it was working on such a tool. Google says the plugin will work in the following browsers: Internet Explorer, versions 7 and 8 […]
Disabling The Google Toolbar Doesn’t Stop Google From Tracking You
Ben Edelman uncovered evidence that even if you disable the Google Toolbar, Google may still be tracking your web browsing behavior. Edelman documents how he disabled the Google Toolbar within the preference, then visited a web page and captured how Google was sending browsing data from the toolbar to Google’s servers. Edelman first clicked the […]
Google Now Personalizes Everyone’s Search Results
Beginning today, Google will now personalize the search results of anyone who uses its search engine, regardless of whether they’ve opted-in to a previously existing personalization feature. Searchers will have the ability to opt-out completely, and there are various protections designed to safeguard privacy. However, being opt-out rather than opt-in will likely raise some concerns. […]
Google Search Click Tracking Changed
I reported Google appears to be testing a new click tracking method in the search results. In the past, Google selectively tracked clicks by appending tracking URLs to the search results. Now, it appears that those tracking URLs are done through JavaScript and are virtually invisible to the end user. Here is a sample of […]
Privacy Concerns, Online Ad Targeting On Apparent Collision Course
Call it the “Cuban Missile Crisis” of online advertising: consumers and publishers are increasingly at odds over online ad targeting and behavioral targeting (BT) in particular. While that may be a hyperbolic characterization, the majority of US internet users appear uncomfortable with online tracking and targeting at a time when publishers and search engines are […]