How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Topic: William Shakespeare
The AI writing tics that hurt engagement: A study
An analysis of 1,000+ URLs reveals which AI writing tics correlate with engagement. Some common “tells” don’t matter. A few might.
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
ChatGPT turns one: How generative AI is revolutionizing PPC
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
Google Docs can write your meta descriptions
Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
SearchCap: Google home service ads, Google Image SEO & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home service ads come to the East Coast & open up to more service categoriesJul 17, 2017 by Ginny Marvin The local home services ad product is now available in […]
SearchCap: Google purple ads, Shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing purple “Ad” label in MapsApr 25, 2016 by Ginny Marvin The ad label matches the advertiser’s pin on the map. Five reasons why GTIN should be your new favorite […]
William Shakespeare Google Doodle celebrates iconic writer & England’s St. George Day
Born in 1564, Shakespeare's work has shaped four centuries of literature.
Google’s iOS App Now Provides Context-Aware Conversational Search
Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions without formulating entirely new queries. Here’s how Google explains the functionality in the app update description: Say “Ok Google” and ask a question while on any Web page to get smart answers about what you […]
User Behavior In Paid Search
We've theorized that people who search by trademark usually search by trademark and that those who use more specific search terms rather than more general search terms behave that way consistently. Now we have some data to back that up.
SearchCap: The Day In Search, April 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEM Tools: To Build Or Not To Build
To build, or not to build, that is the question (with apologies to Shakespeare): Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous SEM Tools, Or to take arms against a sea of in-house engineers…… I know more than a few in-house SEMers. Many of them insist on building in-house […]
SearchCap: The Day In Search, January 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Training: Heart & Soul Of In-House SEO/SEM
I must admit, I wasn’t very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That’s because in those days, I thought it made much more sense to outsource.
Google Book Search Improved(?)
According to the Google blog “Inside Google Book Search“, some changes have been made recently to Google Book Search, so I took this as my cue to go and visit to check these out. To say that I was disappointed is to put it mildly, and if you don’t have time to read my entire […]
The Right Way To Fix Inaccurate Wikipedia Articles
Suppose your company, boss or political candidate discovers that their Wikipedia article is wrong, or has subtle inaccuracies that nonetheless paint them in an unfavorable light? Most people unfamiliar with how Wikipedia works consider only two solutions: edit the article or sit on their hands. Unfortunately, neither approach typically results in the optimal outcome: a […]
Google Searchology: CLIR and Views
There was a laundry list of announcements that Google made today. Danny has captured the big ones. Here are a couple of things on the list that didn’t make the headlines: CLIR and Google Views (Experimental/Labs).