Walmart: ChatGPT checkout converted 3x worse than website
After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.
Topic: Wired
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’
Google's response is that significant SERP personalization is 'a myth.'
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
Are These The Winners & Losers Of Google Mobilegeddon?
Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners.
SearchCap: The Day In Search, February 12, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts Google’s head of search spam Matt Cutts posted a longer video today answering what it […]
SearchCap: The Day In Search, January 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Is Google Hijacking Semantic Markup/Structured Data? In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in […]
SearchCap: The Day In Search, August 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros Congressional District Targeting In AdWords Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their […]
SMX West 2011 Slide Video: A Keynote Conversation with Steven Levy
A Keynote Conversation with Steven Levy Presentations from SMX West, March 2011 Imagine spending two years “embedded” with Google, attending strategy and development meetings, interviewing key people, and closely observing the inner workings of the world’s most popular search engine. That’s exactly the unprecedented access Wired Magazine’s Senior Writer Steven Levy enjoyed while researching his […]
SearchCap: The Day In Search, March 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Hotpot Places A Bet On Las Vegas Google’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas. The company has just announced […]
Google Speaks More About The Farmer Update, AKA Panda Update
In an interview with Wired magazine’s Steven Levy (who’s keynoting at our SMX West conference next week), Googlers Amit Singhal and Matt Cutts speak more about the recent Farmer algorithm update. One of the interesting things they say is that last year’s launch of the “Caffeine” indexing infrastructure played a role in upping the visibility […]
Keynoting SMX West: Steven Levy, The Man Who Found Einstein’s Brain (& Is Looking At Google’s)
Headline grab your attention? True story: Steven Levy, one of our keynote speakers at SMX West actually found Einstein’s brain 22 years after the great scientist’s death. But that’s not the main reason he’s keynoting—Steven has spent the past two years as an “embedded” journalist at the Googleplex, attending strategy and development meetings, interviewing key […]
What If Google Had Bought MySpace (And What If They Do)?
AllThingsD’s Liz Gannes reports that MySpace is considering significant layoffs — perhaps up to 50 percent of its 1,000 person staff. We also know (and she repeats) that the site could be sold by News Corp. because of recent poor performance. (News Corp’s attitude implies that it had nothing to do with that decline.) Reading […]
Bing, Now With Extra Facebook: See What Your Friends Like & People Search Results
At long last, Facebook’s social data is coming to search in a big way. Bing is now making use of it to show new “Liked By Your Friends” matches and Facebook-powered people search results. The move offers a huge amount of promise, and perhaps gives Bing a edge that Google can’t quickly replicate. But at […]
Google Caffeine May Be Months Away & You Can’t See It
While some webmasters anxiously wait for Google to roll out its Google Caffeine search infrastructure any day now, Google says it may not happen for “months.” What’s more, the IP address of the one data center where Caffeine was said to be available may have changed, and Google is no longer saying where users can […]
SearchCap: The Day In Search, August 31, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains […]
Kayak Says Bing Isn’t Playing Air Fair, Hakia Sees Near Mirror Image
Kayak travel search launched a formal attack on Microsoft’s Bing Travel yesterday in an article that appeared on Wired, Kayak to Bing: Stop Copying Us!. Apparently, Kayak’s executives are more than a little steamed by the eerily similar look and feel, and even went so far as to put Microsoft on legal notice (presumably a […]
SearchCap: The Day In Search, November 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, January 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Wired Q&A Interview With Eric Schmidt
Fred Vogelstein, who penned the semi-infamous “How Yahoo Blew It” piece for Wired Magazine, has a long Q&A style interview with Google’s CEO Eric Schmidt in this month’s issue. Here’s a potentially more interesting earlier Vogelstein interview (previously unpublished) with Schmidt for comparison.