Topic: WordStream

SearchCap: Google Trends, Yelp antitrust & Google lawsuits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]

SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]

SearchCap: Google Lens, WordStream acquired & IAB report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017May 10, 2018 by Greg Sterling Mobile was responsible for 54 percent of paid-search ad revenue last year. Ask […]

SearchCap: PPC shopping ads and more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to outdo the PPC robots in shopping adsApr 11, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven […]

SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search Console updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & ExpressMar 19, 2018 by Ginny Marvin In its answer to Amazon, Google’s new umbrella program will extend existing relationships […]

SearchCap: Google’s antitrust infringement, Bing Ads ‘fan’ community & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission Mar 1, 2018 by Ginny Marvin Four months in, 19 rivals say too little has changed. You’ll love what the […]

SEO

SearchCap: Google image bug, starting SEO & AdWords keyword matches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix reverse image search bugJan 15, 2018 by Barry Schwartz “Pages that include matching images” section is not showing image thumbnails as it should. 3 ways to kick-start your […]

SEO

SearchCap: Google printed materials, SEO migrations & development servers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A site migration SEO checklist: Don’t lose trafficNov 22, 2017 by Pratik Dholakiya Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases […]

SearchCap: TripAvisor labels risky hotels, paid search trends & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor contentNov 9, 2017 by Greg Sterling The site had scrubbed first-person reviews and content about rape and sexual assault […]

SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quartersOct 30, 2017 by Ginny Marvin LinkedIn sessions increased again by more than 20 percent. How to ensure […]

SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]