Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: MapQuest Transfers Local Listings Management To Yext Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Link Building Soon Be A Thing Of The Past? The other day while working on a client proposal, I came to the section about link building and had to pause. […]
WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launched in August 2011, has already been used to analyze accounts representing three billion dollars in total advertising spend. The company has refined the tool based on that wealth […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further Evidence Of Google’s “Search Monopoly” Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Shopping Adds New Consumer Features Ahead Of The Holidays Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Offer Extensions Get Shut Down In Favor Of Google Offers In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th […]
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further “brandification” of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU Three years into its investigation of Google over antitrust issues, the European Union took another step closer […]
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. New graph when you click a "Limited by budget" message in Google AdWords. @victorpan @larrykim @WordStream pic.twitter.com/uhAOJ7TdVb — Sergey Rusak (@SergeyRusak) October 28, 2013 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Places Expands To Canada, UK Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing […]
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets. Paid search software firm, WordStream, conducted […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Launches Its Own “Express” Program For Local Small Businesses This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to […]
Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically for small and mid-sized businesses and their agencies, sees this problem up close every day. In response, the company […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Patent Search Expands To China, Germany, Canada & WIPO Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study, I’ll reveal exactly how they did […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month Because of their share of the search market, Google is most frequently targeted by copyright holders filing DMCA complaints, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform […]
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental mode, while others are eager to get their accounts into the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report] Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Explains Why Your New Page’s Number One Ranking May Drop Google’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new […]
A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole. It was based on new research from eBay that argues SEM is all but worthless and has little or no impact on traffic and sales — except in marginal cases. However, Google studies […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” […]
Mention Google and mobile together, and Google’s Android mobile operating system probably comes to mind. But Google’s mobile world is much larger than Android. It includes everything from ads, to offers, to apps like Google Now and yes, even Google Glass. The folks at WordStream have put together an excellent infographic covering 20 different ways that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Mobile Search: Top Tweets, Autocomplete & Web Browser Twitter announced search upgrades to the Twitter mobile app. The upgrades include an improved relevancy engine for top tweets, improved auto-completion […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]