SearchCap: Google AdWords ad suggestions, ad performance & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google AdWords’ automated ad suggestions test is getting a reboot
  Sep 5, 2017 by Ginny Marvin

  The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.

• Ad-jective Analysis: Look deeper into your AdWords search queries
  Sep 5, 2017 by Daniel Gilbert

  Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.

• Optimize your GDN accounts with more hidden gems
  Sep 5, 2017 by Pauline Jakober

  Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle.

• Eduard Khil Google doodle recreates the Russian baritone’s viral video from 2009
  Sep 5, 2017 by Amy Gesenhues

  Today would have been Khil’s 83rd birthday. He was best known for his “tro-lo-lo-ing” vocalizations.

• Expand your search marketing knowledge with an SMX Workshop
  Sep 5, 2017 by Search Engine Land

  SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full day of in-depth instruction from […]

• Four ways to spot AdWords account trouble early
  Sep 5, 2017 by Sponsored Content: Optmyzr

  With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early […]

• 5 steps to creating a more efficient link-building campaign
  Sep 4, 2017 by Jeremy Knauff

  Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.

• Labor Day Google doodle inspired by art created during The Great Depression
  Sep 4, 2017 by Amy Gesenhues

  The doodle mirrors murals from the Federal Art Project, part of the Works Progress Administration program founded in 1935.

• Accelerated Mobile Pages: Is faster better?
  Sep 5, 2017 by Digital Marketing Depot

  Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Expand your search marketing knowledge with an SMX Workshop
• Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
• Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
• Applause CMO: Digital tech continues to change how customers are acquired and kept happy
• CabinetM CEO says companies do not have a handle on their marketing technology stacks
• Four ways to spot AdWords account trouble early
• 5 Facebook algorithm hacks to up your content marketing game

Search News From Around The Web:

Industry

• Google Continues to Hire in China Even as Search Remains Blocked, Bloomberg
• Ranking #1 with Dave Naylor, Yoast

Local & Maps

• Foursquare Data Shows Up Today in More Places Than You’d Think, Street Fight
• Google Hotel Results With Select Room Carousel, Search Engine Roundtable
• Google’s New Street View Cameras Will Help Algorithms Index The Real World, WIRED

Link Building

• Google Ignores Tons Of Links But Which Links Is Hard To Know, Search Engine Roundtable
• Link building inspiration from a cookie dough store in NYC, Majestic Blog

Searching

• Google Search App Links Offers Open Web Page Option, Search Engine Roundtable
• Spanish Google search for ‘Jew’ gives 30% anti-Semitic sites, The Times of Israel
• Typing Greek has never been so easy, Google Blog

SEO

• Google To Tool Builders: Build Desktop To Mobile Friendly Comparison Tool, Search Engine Roundtable
• SEO basics: what are ranking signals?, Yoast
• SEO: 10 things every small business should do, Vertical Leap
• 6 SEO Best Practices for Events, Portent
• Google +1s Was A Ranking Factor? Doubt It., Search Engine Roundtable
• Striking the Perfect Balance: Combining SEO and CRO to Drive Leads, MarTech Advisor

SEM / Paid Search

• How to Choose the Best Landing Page for E-commerce PPC Campaigns, Search Engine Journal
• How to Compete with Big Spenders in AdWords (Without Spending More $), WordStream
• PPC Landing Pages Could Be Hurting Your Campaign, Seer Interactive
• Why You Shouldn’t Pause Your “Bad” PPC Ad Groups, Metric Theory

Search Marketing

• Introducing the Mobile Web Specialist Certification by Google Developers, Google Developers Blog
• September 2017 Google Webmaster Report: Algorithms, Mobile Index, Search Console & SEO, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.