Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars Sep 15, 2015 by Amy Gesenhues Microsoft is giving moviegoers an advanced look at the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places Easier To Locate Google’s Open Location Codes can now be searched on both Google and Google Maps. Is Google Experimenting With Bringing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Major Billing Improvements & Consolidated Billing Arrive On Bing Ads A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. Is CTR […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Mobile Browser Search Results Are Better Than Its App More visuals, richer content and quicker access to do things highlight Yahoo’s upgrade to its mobile browser search results page. […]
You know that a certain keyword is performing really well for you, but you're only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there’s still […]
SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94 percent of conversions happen […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Video Of Matt Cutts Talking About The Early Days At Google Miss hearing from Google’s Matt Cutts? Here is a 34 minute video of him giving a talk at UNC Chapel […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 SEO Tactics To Kick-Start The New Year If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pigeon Update Rolls Out To UK, Canada & Australia Google’s new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Rolls Out New Tag Manager Tools Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Debuts Local Forwarding Numbers For Call Extensions Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ComScore: Yahoo Bounces Back From All-Time Low In Search Share After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, […]
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it has been since 2012. So What Does This […]
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google’s “mobile problem” — the problem Enhanced Campaigns was […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To […]
SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google […]
Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches […]
Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the performance of their landing pages, WordStream, a paid search management platform for SMBs, launched a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology The Telegraph reports Google has taken down a Google Doodle, aka Google Logo, from Google UK and […]
If you haven’t noticed, the Google Doodle team — which creates those special Google logos — has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Now, nearly half the logos feature women. Google was called out in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, […]
WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male counterparts. In light of anecdotal evidence and Moz’s latest […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Expands Into Google Maps Google is expanding its Knowledge Graph into Google Maps. The company has confirmed to Search Engine Land that some locations in Google Maps will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Another Guest Blog Network: PostJoint Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims […]
Yesterday, Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on an ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move is aimed […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for clicks on paid search ads. In an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Rolling Out Indoor Maps (via Nokia) Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Video Shows Microsoft “Assistant” Cortana In Action Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be […]
Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste advertisers typically saw when they combined search and all of the display network in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page […]