What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Topic: World Health Organization
Licensed healthcare providers eligible to apply for new YouTube product features
Licensed healthcare providers can apply for access to the new features starting today.
Perfectionism in SEO: A route to self-destruction
Is perfectionism holding you back as an SEO professional? Here are some ways you can overcome unhealthy perfectionistic tendencies.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of rankings fluctuations.
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service announcements.
Corona to COVID: How Google’s ‘corona’ results page has evolved
In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak.
Bing’s coronavirus tracker filters data, news and video by region
‘Coronavirus’ results pages have become ad-free resource hubs on Bing, Google and other search engines.
Google bans face mask ads globally due to misleading coronavirus claims
The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging.
DMOZ: A Solid Directory Or The Great Pumpkin Of Search?
Love it or hate it, the Open Directory Project (ODP or “DMOZ”) always seems to creep into the conversation when we’re discussing links and/or SEO. Check any forum, social news or answer site and you’ll see a wide variety of opinions on the 11 year old directory and how it’s managed. When talking about the […]
Tracking The Swine Flu Epidemic With Maps & Search
It was less than a week ago that health officials alerted the media to a possible pandemic of swine flu in humans. Since then, authorities have moved quickly to track the outbreak and reassure the public with precautionary measures. Here’s a look at some of the best sources of online information about swine, avian and […]
SearchCap: The Day In Search, January 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
User-Driven News More Diverse Than Mainstream Coverage
In this era of fragmented audiences, with newspaper journalism feeling the pressure of blogs and the Internet more generally, the Project for Excellence in Journalism (PEJ) undertook a study comparing mainstream media coverage of news with user-driven news and content sites Digg, Del.icio.us, and Reddit. The authors of the study also compared Yahoo News editors […]
Microsoft Adds In-Copyright Books & New Features To Live Search Books
Today Microsoft announced that they have added in-copyright books to Live Search Books. Microsoft said they have only included books that their publishing partners have given permission to include. In addition, Live Search Books upgraded their design to enable two pane browsing of books. On the left pane are book details with “search inside the […]