Google opens up about how Maps review moderation works
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
Topic: Yelp
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Exclusive: The most popular Yelp search filters
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says
Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.
Yelp’s new ad types aim to connect national advertisers to local users
Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.
Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
Yelp’s new home feed looks like a certain popular social media app
The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content.
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.
Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads
The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses.
What do new pans have to do with attribution?; Friday’s daily brief
Plus, new reporting in Google Ads and new Yelp attributes
Yelp adds virtual restaurant attribute to help reduce customer confusion
The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130% YoY.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences
Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained