This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
Topic: Yelp
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
This day in search marketing history: February 20
Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score algorithm, Voluntary Code of Practice and more
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
Will the new Bing create more opportunities for advertisers? Maybe
The placement of ad results won't change right now, but there could be an opportunity in the future to incorporate them into the AI results.
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.
85% of Yelp survey respondents say they trust written reviews over stars only
71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
Yelp introduces video and image Spotlight Ads on their homescreen
The ads are the first of their kind for the website, enabling brands to connect with more audiences.
New Yelp Fusion feature integrates Mailchimp, Roadtrippers, Realtor.com, more
Yelp Fusion brings content to consumers with multiple new brand integrations.
Yelp has created a new attribute, Business Fund, and Resource Hub for veterans
Searches on Yelp for veteran-owned businesses in the U.S. increased by 101% in the third quarter of 2022 compared to last year.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Search advertising is thriving amid economic uncertainty, new report confirms
Search ad spend in the US could hit almost $112 billion by 2023, nearly twice what was spent in 2019.
How to plan and budget for enterprise SEO
This step-by-step guide will help you make a business use case for your enterprise SEO budget that connects with the C-suite.
Apple is expanding ads on iPhone and iPad
When Apple stopped third-party app tracking, they weren't doing it to protect users' privacy. They had something bigger in mind.
Google adds Asian-owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
New Yelp feature: Request a Call
Missed phone calls are lost leads. Yelp's new feature could help generate more qualified leads for local service businesses.
Yelp adds searchable eco-friendly business attributes
The new sustainability attributes will appear on Yelp business pages. In addition, Yelp will highlight attributes in search results.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
New business openings nearly match pre-pandemic levels, Yelp says
However, most major cities actually experienced a decrease in openings.
Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers
Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
Google opens up about how Maps review moderation works
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.