Google Ads to remove parked domain placements by default
Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.
Topic: Zato Marketing
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Google: Automatic updates for condition starting June 26
Monitor your merchant feed to ensure your products have been updated correctly once the changes are launched
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Why you should upload your full product catalog to Google Merchant Center [Video]
It's free! Take full advantage of Surfaces across Google.
Google Merchant Center tips: Supplemental feeds and feed rules [Video]
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.
Replay: Experts discuss Google Shopping on Live with Search Engine Land
We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.