Yahoo Enhances Open Strategy: Mail, My Yahoo, Toolbar & More

Yahoo has announced several enhancements to their continued open strategy. Some of the updates revolve around Yahoo products including Yahoo Mail, My Yahoo, the Yahoo Toolbar and Yahoo Updates.

Here are the breakdowns:

• Yahoo! Mail – The Yahoo! Mail smarter inbox experience is the company’s largest-scale implementation of its Y!OS initiative. The new experience surfaces messages, information and activity from people users care about most, and the integration of relevant third party applications allows users to be more productive, all from within their inbox.
• My Yahoo! – Beginning today, My Yahoo! users can add applications built by developers using the Yahoo! Application Platform to their personal start pages. Beginning with a limited selection of featured applications, the My Yahoo! content gallery will expand over time to include a wide variety of useful, interactive applications that can be used on My Yahoo! and in the future, other Yahoo! properties.
• Yahoo! Toolbar – Available for a sneak preview beginning later this week at toolbar.yahoo.com, the new Yahoo! Toolbar provides constant access to essential online tasks and up-to-the-minute news from the people that matter most.
• Yahoo! Updates – Starting today, Yahoo! Mail, Yahoo! Toolbar, Yahoo! Music, Yahoo! TV, and Yahoo! Travel will join a number of other Yahoo! properties that already integrate or share relevant activity Updates. Yahoo! Updates enable Yahoo! users to have visibility into the online activities of their connections across the Yahoo! network.

More details at Techmeme, Yodel Anecdotal, Yahoo Developer Network, Yahoo Mail Blog and My Yahoo Blog.

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.