Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » SEO » Yahoo Offers Android Search Widget, HTML5 Upgrades For iOS

Yahoo Offers Android Search Widget, HTML5 Upgrades For iOS

Though late to the Android party Yahoo has released Search, Mail and Messenger for Android. I downloaded Mail and Messenger — by using a 2d barcode scanner in my EVO off my iPad screen — but was unable to open Search to test-drive it before writing this. (See postscript below.) Yahoo has also improved its […]

Greg Sterling on July 1, 2010 at 10:38 am

Though late to the Android party Yahoo has released Search, Mail and Messenger for Android. I downloaded Mail and Messenger — by using a 2d barcode scanner in my EVO off my iPad screen — but was unable to open Search to test-drive it before writing this. (See postscript below.) Yahoo has also improved its mobile web experiences for the iPhone and iPod Touch via HTML5.

Users can add Yahoo search to the home screen (as an Android Widget). It’s also voice-enabled.

It’s not clear to me whether that voice search capability is provided by partner Vlingo (in which Yahoo is an investor) or whether it uses Google’s voice recognition baked into the OS itself. It would be highly ironic if Yahoo search on Android were powered by Google voice recognition.

If you’d like to download any of these apps you can scan the barcodes below (or go into the Android Market).

In general Yahoo’s mobile search experience is very good and Yahoo has the opportunity to make gains if it can truly “innovate around the UI and UX” as the company has promised.

It will be interesting to see later what sort of usage Yahoo gets with Search on Android. Most Android devices, with a couple of narrow exceptions, are wedded to Google search. I would imagine however that there are many Android buyers who use Yahoo Mail and Messenger.

[youtube]http://www.youtube.com/watch?v=RQhPw8le_o4&feature=player_embedded#![/youtube]

Postscript: Not being an Android power user I was confused about how to install Yahoo Search. It appeared to be an app that wouldn’t launch on my EVO. In fact, after speaking to Yahoo, I found out it’s a “widget” that you install on your homescreen.

You download the “app” from the Android Market and then touch and hold the homescreen. Then select Yahoo Search from the widget menu (all the apps/widgets appear as a list) — and viola; it’s on the homescreen.

Voice search is enabled by Google voice recognition technology on the device, but otherwise it’s all Yahoo. The Android Yahoo Search interface is very much like its iPhone UI. And in many respects it’s more “mobile-friendly” and pleasing — although that’s a matter of taste — than Google’s mobile UI.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

    Google Ads issue with access to video pages frontend

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

GoogleMobileSEOSERP ExperienceVoice Assistants

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.