Topic: Phishing

Bing Ads Gets Extended Validation SSL Certificates & Two-Step Verification Process

Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, and added a two-step verification process for users accessing Bing Ads via a Microsoft account. According to the announcement, Bing Ads began implementing an extended validation certificate a few weeks ago: All communications with Bing […]

SEO

Lily Collins: 2013’s Most Dangerous Celebrity To Search For

Move over Emma Watson. Actress Lily Collins has taken the title as 2013’s most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company’s SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky […]

PPC

How To Spot Crappy SEO Pitches You Can Ignore

Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. […]

Google’s Spam Report Page Gets “Biggest Refresh” In Years

Google has completely redone the spam report form inside of Google Webmaster Tools, and in announcing it on Twitter tonight, Matt Cutts called it “the biggest refresh of our spam report form in, oh, say 10 years.” If you’re logged in to Webmaster Tools, the new spam report page is accessible at www.google.com/webmasters/tools/spamreport?pli=1. And calling […]

Google Delists All CO.CC Domains From Index

Search on Google for any domains that match [site:co.cc] and you will find no matches. That is right, Google has removed, deindexed, banned and penalized any site using a co.cc subdomain. Why? As I noted, Google’s Matt Cutts explained on Google + that Google reserves the right if they “see a very large fraction of […]

SearchCap: The Day In Search, June 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Analytics Gets Social Engagement Reporting Google Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This […]

Chinese Warn Google May Get Punished For Making Country Look Bad

China is being very defensive. Google’s recent exposure of more attempted Gmail hacking, targeting US government officials and Chinese human-rights activists, has made the Chinese government embarrassed and angry. Suspected state-sponsored Gmail hacking is what initially caused Google to discontinue cooperating with China’s internet censorship policies. Chinese: Google Is a “Political Tool” Last week’s hacking […]

The Bogus Google Give-Away

Here’s a new one on me. I just got an email telling me that I’ve won nearly $1 million from a “drawing” randomly selected from those searching on Google. Suffice to say, it’s a scam. I can assure you that Google’s done no drawing like this. Add the spam to those about missing fortunes in […]

Beware: Google AdWords Phishing Attempts Continue

Google adwords fuel new URL attack from IDG News reports that the AdWords credit card phishing attempts continue to be a problem. Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When advertisers go through the link and update their billing information, their credit card […]

Linking Prowess For In-House Teams

Linking is still de rigueur when optimizing for Google and all major engines. Linking strategies have run the gauntlet, from simple link exchange requests to buying links. For a good review of current best practices in linking tactics, I refer you to The Link Spiel by Debra Mastaler and “11 Experts on Link Development Speak […]

Yahoo & Others Form Coalition Against Domain Name Abuse

Brand Owners on Web Offensive from Red Herring reports that Yahoo, Dell, Coca Cola, Hilton and others have joined together to fight cybersquatting. The companies formed a collation against cybersquatters named Coalition Against Domain Name Abuse. Cybersquatters purchase domain names that are similar to trademark names, such as yahooemail.com and hilt0n.com. Some use that traffic […]