• http://twitter.com/josh22davis josh22davis

    Great article. I learned a lot.

  • Sunita Biddu

    Good compliation. Checklist perfect enough to keep handy for a quick launch.

  • Doc Sheldon

    Good stuff, Chris. I think a lot of people are intimidated by what they see as a complex markup process, that isn’t nearly as complicated as it seems, once you get into it. And of course, the swarms of different approaches has only added to the confusion.

    Making semantic markup a part of a site’s design, especially for an ecommerce site, definitely offers a lot of advantages. I don’t doubt it’s here to stay – I just hope that the target won’t be moved any more.

  • Jim

    In the Testimonials example, their markup references “itemtype=”http://schema.org/Testimonial”” – Any ideas why? Or how you would structure a Review to indicate it’s a testimonial?

  • ourwebtutor

    Thanks for sharing

  • http://twitter.com/CoffyGroup Coffy Group

    Great information, Chris, thanks for taking time to share these strategies with us. I’ll definitely be exploring these tools soon and see what works best for me. Cheers!

  • Brent Leavitt

    I’m off to learn more about schema.org and HTML5 microformats after having read this list. It really does make a difference to understand the details of building quality web content. Thanks for the list.

  • http://twitter.com/si1very Chris Silver Smith

    Thanks for the comments!

    Jim: not entirely sure what you’re asking. A positive review can be a testimonial. Basically, if a client sends you a glowing note about your service and you ask if you can quote them online and they permit you, you could quote them in the testimonial format on your webpage. Some marketers also will take a few choice user review quotes from another site, such as Yelp, and quote those on their site as testimonials.

  • http://www.linkworxseo.com/ Link Worx Seo

    Started using some of these schema.org micro formats months ago and have seen some changes. Still need to add some other one’s as I can find time to do so. Good post here.

  • http://trafficdigital.com/ Mark Hughes

    Really useful article, Chris – thanks for sharing. Just one question regarding the latitude / longitude inclusion on your page. Hypothetically speaking, I might want the semantic benefit of having that information on the page. However, my marketing manager and web designer don’t want the actual values to be visible to the user. It’s not normal practice to display latitude and longitude on the page (as they have basically zero value to any normal human user) so would it be considered bad practice to ‘hide’ this content from the human user (i.e. set it to -1000px off the page)?

  • David Veldt

    Mark: I don’t believe that would be a good idea. Historically, hiding anything from users to create a different “experience” for search engines (and vice versa) has been against Google’s guidelines.

    This is a tough one, I wish I had a brilliant idea to help. The only idea that comes to mind is a jquery expandable area: a discrete link that says “Show More” which expands when clicked to display more location information. Your designers also won’t be thrilled but it might be slightly better.

    Many sites use this to contain the bulk of their reviews and ratings, so I don’t believe you would get penalized for “hiding” anything using this method.

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  • http://jareddesign.com Jared Christensen

    In tip number one, do you need to put the author link on every page of your website or just on the homepage. How does that work?

  • seoword

    That confused me too. There is no schema for testimonials that I can find. I see what Eagle Lift did with their syntax and it makes sense that it would work. Interesting that Google would pick it up and it not be on schema.org.

  • http://www.radicalmustache.com/ Mikel Zaremba

    Thank you for the great post, Chris!

    I had a question regarding the event markup. If I markup an event will Google take into account the date and index the page higher as the event gets closer?

  • http://twitter.com/SearchRocks Stanislav Dimitrov

    Very useful post with some great examples, Chris. How would you mark up aggregate reviews on a testimonial page? Thanks

  • seoword

    Is there a schema for Testimonials on schema.org or somewhere else?

  • Shahida Akter

    Hello Chris,

    This is really great examples. I am trying to use your technique to get local help.


    Shahida @ Easy Tips Line

  • http://www.carvermediagroup.com/services/digital-marketing/search-engine-optimization.html Search Engine Optimization

    Search engine optimization(SEO) is a set of techniques, tricks and tips, which you can use to improve search engine ranking. The purpose is to increase organic traffic(traffic through search engine such as Google, yahoo, bing etc) to your blog.

  • http://twitter.com/si1very Chris Silver Smith

    Yes, I made a mistake in highlighting that example — partly because Google’s tool validated it. Yet, Schema and micro data are extensible, so Google likely picks up properly-formatted, yet unrecognized micro data — it’s likely it would work better if it were the REVIEWS schema which is officially supported. I added a postscript to the article to try to undo the confusion I caused!

  • http://twitter.com/si1very Chris Silver Smith

    Possibly, though I doubt it unless your page is one of the fewer pages or more-popular pages about an event that has been searched-on. I don’t think your page is all that likely to change rankings due to event nearness, but it would be interesting for someone to research this.

  • http://twitter.com/si1very Chris Silver Smith

    It is actually normal to display lat/long info in many cases — there are plenty of people who type that directly into some GPSs.

    While David is generally right about it being not good to hide info from users that you display to search engines, this is one case that has not been considered spam so long as the location info is accurate and relevant to the page content. Many sites have geotags that are invisible to the user. In fact, Google parses lat/long from embedded map code in pages, including that of Yahoo Maps, and Bing Maps. So, this type of data is not usually considered a spam attempt.

  • http://twitter.com/si1very Chris Silver Smith

    No, and I’m sorry to’ve provided confusing information. I just added a postscript to the article to correct this!

  • http://twitter.com/si1very Chris Silver Smith

    No, just on the homepage is fine. However, if you write blog posts, each blog post should either have the author link pointing to Google+, or each blog post should have a by-line linking to an author profile page which links to Google+ with the author link, I believe.

  • Angi Shields

    Thanks for the great post!

  • http://twitter.com/NatalieLanovill Natalie Lanoville

    Wow this is amazing. I’m going to use these tips for my workplace, plus I’m recommending it to my mum who has a manufacturing/retail business, and some friends who like me also run non-profits.

  • http://www.facebook.com/burlesonbrad Brad Griffin

    Out of curiosity, if we have a wordpress blog, where would we put this information? Let’s say I run a community website about our city where we post about each business, different people are authors, and we post a ton of events. So….
    I wouldn’t be able to open up the ‘post template’ b/c each post has completely unique content. Do I just type my “post-specific-schema-markup” (say for a restaurant…) into the html editor within each wordpres post?

    Great article Chris! Thanks for the help!

  • http://www.kronikmedia.co.uk/ K.Singh, London

    Location markups when combined with techniques such as listing your location, address, in the header, etc. are easy yet very effective ways to rank for local searches. It is a great way to attract local customers.

  • http://www.yaqsh.com/ YaqshDiamonds

    Very Nice information and you have consolidated all points together and hopefully i ll be using this for my local business also.

  • https://www.websitetasks.com/ Website Maintenance

    Thanks for sharing “Local SEO Checklist”, i have use only some of it, rest other i am now going to use them :-)