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Business names start showing in AdWords Call Only ads

Branding in the headlines should please advertisers.

Ginny Marvin on August 19, 2016 at 11:03 am | Reading time: 1 minute

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When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads.

Josh Leibner, director of paid media at Red Ventures, tweeted the sighting on Friday:

Google .@AdWords Call-Only Ads are now pulling Business Name into the headline. #ppcchat @sengineland @sewatch pic.twitter.com/VwI9m5BO6s

— Josh Leibner (@JoshLeibner) August 19, 2016

I’m seeing the same thing on mobile as well, with the business name or domain showing after the phone number in the headline.

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Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.