Business names start showing in AdWords Call Only ads
Branding in the headlines should please advertisers.
When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads.
Josh Leibner, director of paid media at Red Ventures, tweeted the sighting on Friday:
Google .@AdWords Call-Only Ads are now pulling Business Name into the headline. #ppcchat @sengineland @sewatch pic.twitter.com/VwI9m5BO6s
— Josh Leibner (@JoshLeibner) August 19, 2016
I’m seeing the same thing on mobile as well, with the business name or domain showing after the phone number in the headline.
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