Dr. Siddharth Shah is Director, Business Analytics at Adobe. He leads a global team that manages the performance of over $2 BN dollars of ad spend on search, social and display media at Adobe.

He also heads a practice around providing customers with data driven strategic insights to find,leverage and execute on opportunities in the online marketplace.

In his past life, Dr Shah was an engineer and a biomedicalimaging algorithm scientist. He holds a double masters and PhD from the University of Michigan.

• The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage
• January Survival Tips For Search Marketers: Revisit Your Budget, Rest Up – The Superbowl Is Coming
• Why Attribution Really Matters For Product Listing Ads
• 3 Mobile Trends Every Search Marketer Must Know
• How To Effectively Use Attribution With Complex Campaigns
• A 3 Step Model For High Seasonality Forecasting
• Best Practices To Get The Most Out Of Google Shopping
• Singular vs. Plural: What Search Queries Can Tell You About Your Customers
• Sometimes You Just Need To Go With Your Gut In Data Analysis
• Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend
• Understanding The Limits Of Attribution
• Why Patience Is A Virtue With The Long Tail
• Setting Campaign Budgets: Maximizing ROI While Controlling The Risk
• Data Shows Retailers Need To Pace Spend To Maximize Black Friday Performance
• How The Rise Of Mobile Devices Has Affected Search Spend
• Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff
• Making Sense Of Multi-Click Data
• How To Use ACE For Landing Page Testing With Minimal Risk
• Size Does Matter: How, Where & Why People Buy
• Size Does Matter: How Retailers Should Manage Campaigns For Big & Small Ticket Items
• Tips For Managing Ad Fatigue On Facebook
• How To Make Your Statistics Skimpy Yet Meaningful
• Designed To Fail: Why Many Tests Give You Meaningless Results
• Applying Customer Life time Value To Paid Search
• SEM Trends For 2011: What To Expect & What To Do
• Is Your Digital Marketing Team Poised For Success?
• Does TV Advertising Help Search Marketing Performance?
• My Data Have Feelings
• The Subtle Science Of Bidding Part 3: Second Order Effects
• The Subtle Science Of Bidding Part 2: Brand Keyword Management
• The Subtle Science Of Bidding Part 1: The Real Story
• Caution: Reported Trends In Search Query Length May Be Misleading
• Broad Vs. Exact Match Types: The Hard Data
• Managing Tail Terms: Balancing Risk & Reward
• Click to Conversion Time & Your Revenue Attribution Window
• Click To Conversion Time (Part I): What This Metric Can Tell You About Your Clientele
• Dayparting: Profitable Tactic Or Waste Of Time?
• Should You Bid All Brand Keywords To The First Position?
• How important Is Click Through Rate In Google’s Quality Score Formula?
• The What, Whys & Hows Of Multiple Metric Optimization
• Keyword Bidding Counterpoint: It’s Not Automation That’s The Problem
• Using Predictive Modeling In Seasonal Search Campaigns
• Fine Tuning Your Search Campaign To Today’s Economic Environment