Siddharth Shah

Siddharth Shah is Director, Business Analytics at Adobe. He leads a global team that manages the performance of over $2 BN dollars of ad spend on search, social and display media at Adobe.

Attribution: Busting The Myths

As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how...

Making Sense Of Multi-Click Data

Click path reports can be very useful tools in understanding how customers behave. For instance, they can tell you how much time consumers spend...