• http://www.brickmarketing.com/ Nick Stamoulis

    These are all great ideas Derek. I know I will be using them to help clients as needed. The thing to remember about data is that it doesn’t mean anything without human interpretation. For instance, I had a client come to freaked out because their traffic had dropped 15% overall to their site. But guess what? Organic traffic was growing, it was PPC traffic that had dropped because they slashed their budget. Be careful you don’t numbers at face value without digging a little deeper to get the real story.