• Don Halbert

    I can confirm this as 100% true in the US also. This morning while checking rankings using USA IP from California I saw these yellow ad tags along with the fact they removed the slightly yellowish background color of the paid spots that they use to have. Only the tag “Ad”

  • Colin Guidi

    Yea I’m confirming as well for the US. I saw these this morning here.

    Oddly enough, I only saw them when signed out of my Google account, then when I signed back in the ads reverted to what we’re more use to seeing.

  • fabmol

    Been seeing them about a week now – then blend in well

  • https://www.k9Fetch.com/ Bradley Taylor

    if the ads are good (and relevant), the little yellow markers make them more prominent & likely to be clicked. Makes them look special. Somehow more important than the rest of the guff below.

  • Dr. Pete

    Saw those in testing a couple of day ago in the US, too. They’ve been on mobile for a while. Not sure on the logic, but speculation is that this may be related to Google’s settlement with the EU earlier this year.

  • Gordon Campbell

    Been happening since the tail end of last week, I blogged about it on Friday, only saw it happen once though – http://www.gordoncampbell.co.uk/google-test-clearer-adwords-results

  • http://localreachlabs.com/ Russell Hayes

    My speculation on this is due to recent antitrust investigations over Google’s ads not being conspicuous enough.

  • Bram Flipsen

    I can confirm this as 100% true in the Netherlands also.

  • Paul Caudell

    I agree to a certain extent but the colour draws the eye to the ‘Ad’ logo not the copy. I’ll be interested to know how it effects my CTRs though.

  • Paul Caudell

    I agree to a certain extent but the colour draws the eye to the ‘Ad’ logo not the copy. I’ll be interested to know how it effects my CTRs though.

  • Guest

    So above all that, thumbs up if you think yellow ad icons are better?

  • Guest
  • Rajesh Tavakari

    I see it here in India, from last few days. What puzzle’s me is, I don’t see the same yellow ad icon, when I do Google search in IE and Chrome. Do you all see Yellow AD icon in Chrome and IE too?

  • Rajesh Tavakari

    I see it here in India, from last few days. What puzzle’s me is, I don’t see the same yellow ad icon, when I do Google search in IE and Chrome. Do you all see Yellow AD icon in Chrome and IE too?

  • Rajesh Tavakari

    I don’t agree to this. The yellow icon, clearly indicates that, its a AD and not natural search results. Earlier, due to light background color the Adwords, looked as if, it was a part of natural search results. I am sure, the CTR will be hit.

  • Tin Lay

    I started seeing them now in Chrome on my desktop but not in Firefox (UK). Never use IE so wouldn’t know about that.
    I’m keeping a close eye on CTR. It makes the listings stand out but some searchers may be put off by the word ‘Ad’.

  • Tin Lay

    I started seeing them now in Chrome on my desktop but not in Firefox (UK). Never use IE so wouldn’t know about that.
    I’m keeping a close eye on CTR. It makes the listings stand out but some searchers may be put off by the word ‘Ad’.

  • Chuck Watson

    Rajesh, you are absolutely correct. Since the new yellow “AD” has appeared, my conversions are down 50%. These days, folks really hate ads, especially when it is highlighted such as this. The old, subtle version served a better purpose and conversions were good.

  • Chuck Watson

    Rajesh, you are absolutely correct. Since the new yellow “AD” has appeared, my conversions are down 50%. These days, folks really hate ads, especially when it is highlighted such as this. The old, subtle version served a better purpose and conversions were good.

  • Troy D. Nash

    Negative Ghost Rider…! My pay per click “Ad” click-through rate has taken a BIG HIT toward the negative since this has shown up. Now the layman KNOWS this is an Ad and avoids it at all costs.

  • Troy D. Nash

    Negative Ghost Rider…! My pay per click “Ad” click-through rate has taken a BIG HIT toward the negative since this has shown up. Now the layman KNOWS this is an Ad and avoids it at all costs.

  • http://adsecur.com/ Specjalista SEO

    I confirm: I see yellow ads in polish Google (google.pl) on desktops (different browsers) and on smarfons (Google Android: Chrome + Lynx). Ads in polish means: “Reklama”: – I see this word (new yellow ads) only in google.pl.

    If I’am searching (same words) in google.com – I see older view – yellow background.

    Feel free to use pictures – copies of screen:
    https://plus.google.com/u/0/b/114607842872055485625/photos/114607842872055485625/albums/5948309809218645985

  • Right Wired

    So when will radio and tv stations be required to comply as well?

  • Liam Jones

    What this may well do, is lead to a drop in CTR. However, if you’re serving high quality, relevant ads and content/landing pages – your conversion rate should increase and bounce rate drop, as users know they are clicking on an ad rather than organic result.