Google Offers Flight Search To Go

Google has been improving its flight and hotel search results over the past few months, adding capabilities and polishing the overall experience. In accordance with that “iterative” approach Google announced today that flight search will now be available on mobile devices (browser only).

To trigger the verticalized results, you need to specify that you want to see flights from location A to location B (US only right now). You then get outbound and return date fields, with lists of airlines and prices. If you click through to “more Google flight search results” there’s a richer presentation with a number of filters to help narrow your choices.

Below are screenshots that illustrate all this for a hypothetical flight from San Francisco to New York:

My initial reaction is mixed. Google has done a relatively good job with the user experience; however there are ways in which the presentation feels cramped and a bit awkward.

Google flight search for mobile is useful in that it can quickly provide users with a sense of prices and flight options “on the go.” It worked especially well with voice input.

For a “first try” it isn’t bad. By comparison the Kayak mobile app is still quite a bit better. Indeed, Google flight search is not a native app.

Yet if Google is truly serious about competing in flight search on mobile devices it will probably need to build one.

Related Entries

Related Topics: Channel: Mobile | Google: Flight Search | Google: Mobile | Search Engines: Travel Search Engines

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide