• http://www.brand.com/blog James R. Halloran

    I wonder what counts as a “unique” review? Though this feature looks nice right before the holiday season, I only wonder how effective it’ll actually be considering it’s only a month til Christmas now. This integration feature also seems a bit like Bing’s move to adapt TripAdvisor’s reviews into their search engine without searchers visiting TripAdvisor’s site itself. Interesting advancement for the marketplace and the SERPs.