Google’s Yellow “Ad” Icons Test Appears To Be Expanding

adwords-mobile-ad-iconIt appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week.

Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we are receiving two to three emails per day from readers saying they are seeing the new yellow ad label in the search results.

Here is a picture:


If I had to guess, this is the new AdWords ad format that will be rolling out officially on both desktop and mobile search results in the next couple weeks.

Related Topics: Channel: SEM | Google | Google: AdWords | Search Ads | Search Ads: General

Related Topics: Channel: Search Marketing | Google: AdWords | Google: User Interface | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Darryl Coombes

    We have started seeing the results in the SERP as well

  • Juggernart

    They’re showing up in Germany since some days.
    In addition, sometimes the layout is different:
    The underlines on links are missing and appear on mouse over.
    The links are one pixel bigger than in standard search results.
    The urls (or breadcrumbs) are one pixel smaller and the green is much lighter.
    The text is slightly lighter
    All line heights are higher.

  • shendison

    I have to think it’s some sort of preemptive move related to the FTC – It can’t possibly be good for advertisers…

  • brett spears

    What impact do you think this will have on CTR?

  • Durant Imboden

    Hard to say. If fewer people click on ads by mistake, won’t that raise advertisers’ conversion rates?

    Google could also benefit in the long run, because higher conversion rates should make advertisers more willing to increase their bids per click.

    The big question, of course, is whether higher conversion rates and bids will be enough to offset lower clickthrough rates.

  • HYUN

    Appears intermittently at Google Korea, too.

  • Gaurav Srivastava

    Also showing in, Let see how it will effect organic CTR now. Now ads become more eye catching and may impact on organic click.

  • Ymerej

    We saw this earlier in the week on I saw my clickthrough rates drop by 30-50% across my accounts for the period of the trial which was pretty alarming

  • Spann

    The new Ad labels aren’t on the product listings. Guess they’re not ads?

    Or is Google trying to redirect clicks away from AdWords and to product listing ads? This is a good way to do that.

  • Dino Pizza

    Seems the yellow icons have been on mobile devices for about a month now In Australia. Seeing the advert icons only rarely in desktop search.

  • aditya

    Also in India.

  • Matt

    CTR on mobile is still gangbusters. I personally think it looks much better than a colored background. Google is testing this and it would be foolish to assume that CTR is not a primary KPI they are tracking.

  • Sam Mazaheri

    I’m seeing it too Barry

  • Right Wired

    Funny, I don’t see these labels when I’m watching tv, or hear them when listening to the radio. How dumbed down and over regulated does the internet need to be until the bloated government bureaucrats say it’s enough?

  • Neil Pursey

    We have only seen them in incognito Have you seen the results whilst logged into Google?

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