The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
There's good reason to suspect that Google uses CTR as a ranking factor. Here's how Google addressed the topic over the years.
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Content API for Shopping and Google Ads API updated for country targeting
Google says you can opt-out if you're concerned that your database can't handle datafeeds without a target country.
New Google issue may affect ad serving
Yet another potential outage for Google, this time affecting certain ads from delivering.
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google launched additional support and troubleshooting for Consent Mode
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
How to tell if you’ve been hit by an algorithm update
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.
Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS.
Google’s helpful content update: A critical recap
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Google launched support for Performance Max campaigns in ad scripts
Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.