Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
The move is part of a much larger strategy to host the transaction. ...
Google Search Console adds Product results filters to performance report
Google announced you can now drill deeper into how your product rich results are doing in...
Preview your recipe results on Google Home Hub devices
Google has updated the rich results testing tool to preview recipes on smart displays using Google...
Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports....
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Google for Jobs: Everything you need to know to optimize for better ranking
This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting...
Google brings audio news aggregation to smart speakers, phones
The Google Assistant acts as a kind of algorithmic, news...
Rich answers in Google mobile search more than doubled since 2018, study finds
Image carousels also occurred 151% more often than the previous...
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads' latest travel services advertising...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search...
Google Maps becomes more ‘social’ with Local Guides follow feature
Local Guides are part of the reason GMB and Maps are so successful....
Local SEOs still seeing volatility in ranking with Google’s latest algorithm update
The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is...
Video: Learn more about John Mueller, webmaster trends analyst at Google
Do you love cheese? Well, John...
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial...
WSJ report about Google search manipulation gets a lot wrong
The media narrative has turned against big tech, and this is an example....
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East....
Local business study finds 0% of site traffic coming from email, paid media
Are small businesses not using email or digital advertising? The 'Google Analytics for Local Businesses Study' looked at 11K local...
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search...