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Google Ads expands Smart Bidding Exploration to Performance Max and Shopping campaigns
Google Ads expands Smart Bidding Exploration to Performance Max and Shopping, unlocking more conversion opportunities.
Google launches Display & Video 360 API v5 in public beta
Google's DV360 API v5 beta adds new targeting controls, Digital Out of Home support and updated audience management capabilities.
Google Ads adds new image and video sourcing options to Performance Max
Google Ads is automatically sourcing up to 10 videos for PMax campaigns, giving advertisers more creative options but requiring careful oversight.
Google Merchant Center’s 6 conversational attributes explained
Give AI shopping tools richer product information, from customer Q&As to related products, with guidance on setup and measuring AI shopping visibility.
Should your PPC landing pages change for AI Overviews?
As Google gets better at matching ads to search intent, your landing pages need to keep up. Here's what to prioritize — and what to skip.
Why Google reviews will power up your local SEO in 2027
Get more Google reviews, encourage detailed feedback with photos, manage fake and missing reviews, and strengthen your local SEO rankings.
Google AI Overviews: Everything you need to know
Research reveals how Google AI Overviews retrieve and cite sources, what drives visibility, and which optimization practices work.
Google Ads asset group A/B testing toggle spotted in Performance Max
A new Google Ads toggle could let Performance Max advertisers A/B test different creative messaging within asset groups.
Google expands financial services ad verification to the US and Canada
Google is expanding financial advertiser verification to the US and Canada in early 2027 to prevent scams and strengthen ad transparency.
Google’s clutterScore: The hidden SEO risk bloggers can’t afford to ignore
Intrusive ads, pop-ups, and floating videos can obscure content. Here's what Google says about website clutter and how to audit your site.
Google review-related appeals delayed
Google did not give an ETA for when the delay will be resolved.
Google Ads AI Max spotted automatically enabled in some Ad Grants accounts
Google Ads is reportedly enabling AI Max in some Ad Grants accounts, raising concerns about search relevance and click-through rates.
Google Local Services Ads removes featured professionals
Google Local Services Ads is removing featured professionals and making headshots optional without affecting ad serving.
How to measure Google Demand Gen against the right goals
Set meaningful KPIs, align creative with campaign goals, and use clearer reporting to evaluate your upper-funnel Google Ads investment.
Google Ads extends Demand Gen cost adjustments from 3 weeks to 60 days
Google Ads extends Demand Gen cost adjustments from three weeks to 60 days, helping eligible campaigns manage costs during the learning phase.
Six steps to win at real estate SEO
Master real estate SEO to attract qualified buyers and sellers directly to your business, outrank listing sites, and dominate local SERPs.
Google begins testing ads in AI Mode for users with Personal Intelligence enabled
Google is testing personalized ads in AI Mode using insights from connected apps, while maintaining user privacy protections and opt-in controls.
Google Ask Maps: How to make your business easier to recommend
Help Google understand when your business meets a customer's needs by addressing information gaps across your GBP, reviews, and website.
Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators
Google also said preferred sources usage has grown by 7X.
Video marketing: The definitive guide
Need help with video marketing? Learn how to get started creating video content that actually ranks and resonates with your audience.
Google Ads API v26 launches with Search Lift measurement and new campaign controls
Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.
Monetize with YouTube ads
This comprehensive guide covers how ads on YouTube work, how to make more money from ads, and how to become eligible for the YouTube Partner Program.
Five great local SEO tools to maximize your visibility in 2026
Discover the five best local SEO tools. We review them in detail so you can choose the one that fits your business needs.
How to do realistic SEO forecasting step-by-step (+ template)
Forecast your SEO traffic like a pro. This guide shows you how to model growth, predict ROI, and get buy-in. FREE templates included.
Google Merchant Center introduces new store address attribute for local inventory
Google Merchant Center now requires a store address attribute for local inventory ads and free listings to improve product-to-store accuracy.
Google Ads introduces automotive model feeds for vehicle manufacturers
Google Ads’ new automotive model feeds let eligible vehicle manufacturers showcase vehicle images, pricing and features directly in Search ads.
Google Ads introduces channel prioritization and budget allocation controls
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
Gemini 4 Argon rolling out in Google AI Mode & Gemini
This is currently rolling out to Google AI Pro and Ultra subscribers globally.
I tested 11 AI search engines: Only these four made the cut
Every AI search engine answers differently, so I set out to find the best (and provide tips on how to get your brand mentioned).
Google Ads API moves to twice-monthly releases starting with v26
Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing migration requirements.
Google Ads adds Search terms and ad combinations report for AI Max
Google Ads’ new AI Max report gives advertisers clearer insights into search terms, ad copy and landing pages
Google Tag Manager update promises faster websites and simpler tracking
Google Tag Manager now enables faster data collection, improved website performance and simpler tracking management.
Google Discover to become a proactive, hyper-personalized concierge experience
A new Google job opening hints that Google Discover may change from being a feed of content to a personal concierge.
The global consistency paradox: Building local E-E-A-T for AI search
Standardized websites can hide the expertise that makes your brand credible in each market. Here's how to identify and close those gaps.
Google Search Console reporting date selector is broken
The preset date filters do work but not the custom date range filter in the performance report.
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
Google Ads tests AI-powered campaign creation using natural language
Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language
Google Ads tests automated bidding for Video Reach campaigns
Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually setting a Target CPM.
Google Analytics launches User Groups Admin API for easier access management
Google Analytics’ new User Groups Admin API lets organizations automate user access, group management and permissions at scale.
Google Ads gives Demand Gen advertisers a way to keep Lookalike targeting restrictions
Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an option.