Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh....
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories....
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson...
Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google....
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found....
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....
LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins
Hawkins says the Local Search Forum & the LocalU forum will merge....
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in...
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber...
Google extends ‘Incognito Mode’ in Maps to iOS users
Bulk delete in Timeline is coming to Android next...
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past...
How to level up from a Google My Business apprentice to a GMB master
Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do...
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google....
Google search quality guidelines update emphasizes users of diverse backgrounds
Evaluators are reminded not to base ratings on personal...
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available....
Package tracking on Google’s search results page is coming to more carriers
Shipping companies around the world can now opt into the early access...
Google Search Console messages can now be viewed without leaving reports
Messages are also categorized by...
Google co-founders step down, Sundar Pichai to lead both Google and Alphabet
Page and Brin will remain as board members....
Genius sues Google and LyricFind for more than $50 million in damages
The company alleges breach of contract, unfair competition and lost ad revenue....
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search....