A deeper look at Google Search Console Speed Reports
We got access to the experimental speed reports in Google Search...
Google Ads debuts ‘conversions by time’ reporting
The new columns report conversions on the days they occur instead of by ad click...
Advanced Google Ads script to forecast ad performance
Putting projections together is tedious and time consuming but this advanced Google Ads script can create forecasts for you based on past...
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input....
Google may be having issues showing new content again
Not seeing your new and fresh content show up in Google News or Google Search? You are not...
11 tips for using Google Ads’ new audiences like a pro
Learn how to reach your ideal customer with Google Ads' new audience types for Search...
There is hope after a site gets hit by a Google core update
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm...
Affinity audiences coming to Google Search campaigns
In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns....
Google readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees....
Google’s voice AI resonates in new Pixel Recorder app
Recorder identifies words, sounds, and produces a searchable transcript, even without an internet...
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
Restaurant app Tobiko goes old school by shunning user reviews
The app represents a return to the simplicity of expert reviews....
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping...
When parsing ‘Googlespeak’ is a distraction
It's easy to get bogged down in every statement. This week was a good reminder to focus on the bigger...
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...
Google showing mobile ‘search by photos’ option in selected local verticals
The new element appears to not have a fixed position but resides below the local pack, sometimes right below....
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured...
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings...
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving...