New site Hotspot Law like ZocDoc for lawyers
The startup is entering a mature vertical but one "in need of an upgrade."...
Google adds JavaScript SEO basics to its Search developer’s guide
The new section aims to provide beginners with an overview of how Googlebot processes...
When bad user-generated content happens to good businesses
Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information...
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic...
Ticket reseller Viagogo suspended from Google Ads
Industry groups had been calling on Google to stop accepting advertising dollars from the reseller....
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling...
Why Google dropped Bing Discover pages from its index
No matter how big you are, if you go against Google's guidelines it can end up biting you....
E-commerce brands: Track spend efficiency with this Google Ads Script
The script pulls keywords from your account and their respective ROAS, which you...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Google made 3,200 changes to search in the past year
Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web...
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions....
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at...
Google says shortnames bug resolved, local listings restored
It's unclear yet whether the missing reviews issue has also been fixed....
Google may be testing shareable search results snippets
Google is at it again, testing a new feature in the core search...
Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script
Here's a script that pulls a report on ad performance based on copy...
Google shortnames and the case of the disappearing reviews
SEOs complained that adding shortnames to GMB profiles causes reviews to disappear or listings to be suspended. Google says it's working on...
Alexa, Google Home now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their...
Google News rolling out card layout on desktop search results
Google News publishers may soon see changes in their referral traffic from Google News with this design...
New Google Shopping program enables customer photos to show with their product reviews
The feature is rolling out now and available through a handful of reviews...
Video: Lily Ray on recovering after a Google core update
Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm...