Google fixes the cache 404 issue with mobile-first indexing
After several months, Google has fixed the bug that caused the cache page to fail to...
Implementing full-scale cross-channel attribution for enterprise companies
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision....
Google local pack now showing book, schedule buttons for some businesses
Google is now pushing booking and scheduling services in the local results through Reserve with...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...
‘Navigate’ query prompts Google to ask, ‘Where do you want to go?’
A new one-box answer now gives you quick access to driving directions in Google...
Google Search Console reporting currently delayed
No need to panic, these reporting delays have no impact on your search...
5 ways ignoring SEO could affect your bottom line
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the...
Is Google rolling out a new more graphics-heavy design for local pack results?
Make sure to get your business photos in Google My Business in tip-top...
Google My Business Insights adds branded search reporting
Google added a new metric in the local Insights report to show how many people search for your...
Google Ads Report Editor gets two new landing page reports
New columns are available with an update to what was the final URL...
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...
Google updates Shopping Insights for product search data and trends
Marketers and retailers can get more comparative brand data with the latest...
Opinion: Google can’t resist China’s 800 million internet users
Despite moral and ethical concerns, Google CEO Sundar Pichai defends company's potential re-entry into China....
Why Google Cache lies to you and what to do about it (if anything)
You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed....
Loose match types, bid-caching, and getting what you pay for in digital marketing
When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes....
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the...
Google tests showing clipboard icons next to search suggestions for recipes queries
Google is experimenting with a new recipe clipboard feature, what it does and how it works is unknown right...
