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Google

SEO

Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund this low-quality content.

Danny Goodwin | May 20, 2022 at 3:40 pm ET

PPC

New mobile Google ad experiment puts favicon in-line with display URL

A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.

Greg Finn | May 19, 2022 at 7:11 pm ET

Content

Google launches video health tools to help publisher monetization

A handful of automated tools from Google will help publishers get a better view of their video inventory.

Greg Finn | May 19, 2022 at 7:08 pm ET

PPC

Google Ads issue with access to video pages frontend

It is not just you, there is an issue impacting the majority of Google Ads advertisers.

Barry Schwartz | May 19, 2022 at 9:04 am ET

SEO

Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.

Glenn Gabe | May 18, 2022 at 12:43 pm ET

SEO

Vimeo adds structured data to all public videos to improve Google Search visibility

These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.

Barry Schwartz | May 16, 2022 at 10:44 am ET

Local

How to manage and edit your Google Business Profile from Google search

Have less than 100 locations in one account? You can manage your Google Business Profile in Google search. Learn how here.

Sherry Bonelli | May 16, 2022 at 8:00 am ET

SEO

Google Search Console page experience report now tracks more desktop search features

This may lead to an increase in impressions in your page experience report and performance reports.

Barry Schwartz | May 16, 2022 at 7:49 am ET

SEO

Google Search Console adds translated results search appearance filter

This lets you drill down to how searchers who get translated results interact with your content in Google Search.

Barry Schwartz | May 13, 2022 at 8:17 am ET

SEO

Entities and E-A-T: The role of entities in authority and trust

Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.

Olaf Kopp | May 13, 2022 at 6:00 am ET

SEO

Google Search Console to release new video page indexing report

Soon you will be able to better debug your video indexing issues with Google Search Console.

Barry Schwartz | May 12, 2022 at 12:34 pm ET

Analytics & Conversion

Google Universal Analytics real time metrics now titled “in the last 5 minutes”

The measurements have not changed, this is just a title change for clarification purposes.

Barry Schwartz | May 12, 2022 at 8:01 am ET

Analytics & Conversion

How to make a GA4 landing page report in 10 easy steps

The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.

Krista Seiden | May 12, 2022 at 6:00 am ET

PPC

Google’s My Ad Center lets users control their ad experience, follow brands

A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.

Greg Finn | May 11, 2022 at 2:00 pm ET

Local

Google multisearch to gain near me support

Soon you will be able to search by image for matches of places, stores or restaurants near you.

Barry Schwartz | May 11, 2022 at 1:34 pm ET

SEO

New Education Q&A structured data help document from Google

This document can help you technically implement Quiz structured data to your flashcard pages.

Barry Schwartz | May 10, 2022 at 4:06 pm ET

SEO

Google adds new valid page metadata help document

Google has also updated the title links help document with a new "no clear main headline" line.

Barry Schwartz | May 10, 2022 at 8:34 am ET

Local

Google now allows virtual food brands to have Google Business Profiles

Google has updated its business profile guidelines to allow some delivery-only food brands.

Barry Schwartz | May 9, 2022 at 8:16 am ET

PPC

Google’s Responsive Display Ads go vertical for a better mobile experience

These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices

Greg Finn | May 9, 2022 at 5:00 am ET

Local

Business redressal complaint form adds option for ‘This business doesn’t exist’

You can now identify the content on Google Maps that you claim might lead to fraudulent activity by saying the business doesn't exist.

Barry Schwartz | May 6, 2022 at 9:46 am ET
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Webinars

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Intelligence Reports

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