How to craft a winning SEO proposal and avoid getting a silent ‘No’
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers...
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...
Google adds ‘Black-owned’ business attribute to local listings
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business...
Google Search Console adds image license structured data support
Now you can debug your image license markup in the Rich Results test tool or in Search...
Bing’s new URL Inspection tool: What it does and why to use it
A quick side-by-side of Bing vs Google's URL Inspection...
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test....
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull....
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability....
Google’s tools now recognize “Web Story”
As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing...
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your...
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP....
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads....
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this...
Why SEOs are going to miss the Structured Data Testing Tool
Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this...
Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
Google tested the idea of subscription-based services for GMB in April 2019....
What content survives Google algorithm updates?
Be able to anticipate your target audience's needs....
Google adds new mortgage feature box to search
If you are in the mortgage business, you have one more Google feature to compete...
Google delays mobile-first indexing deadline to March 2021
Due to the pandemic, Google pushed the deadline from September...
Guide to Core Web Vitals for SEOs and Developers
What you need to know about Google’s latest set of key user experience metrics for Web...