How to produce actionable content throughout the marketing funnel
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their...
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the...
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video...
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between...
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling...
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing...
Google tests favicons in text ads
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the...
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and...
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content...
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and...
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
The issue, which affected the serving of ads on YouTube, has been...
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve...
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other...
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product...
Google Ads launches placement reports for Performance Max campaigns
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions...
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business...
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms....
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears...
Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync
Changes from the experiment to the base campaign can also be applied with a single...
Google heightens adult ad policy enforcement after Reuters finds illicit ads
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the...