How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve...
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other...
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product...
Google Ads launches placement reports for Performance Max campaigns
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions...
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business...
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms....
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears...
Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync
Changes from the experiment to the base campaign can also be applied with a single...
Google heightens adult ad policy enforcement after Reuters finds illicit ads
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the...
Google recipe markup now requires specific times, no more time ranges
Google has removed all references to using time ranges in the recipe schema markup help...
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to...
Google Search Console launches desktop page experience report
We now have a tool from Google to see how well our desktop URLs do with page...
Google Ads bug again for Gmail on desktop Safari browsers
Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari...
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the...
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be...
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think...
Google Business Profiles sets waiting period for new owners and managers
Newly granted users now must wait 7 days before they can manage all the features of the...
E-commerce sales jumped this holiday season as search marketers weathered Google updates
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday...
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin...
Google’s page experience update coming to desktop next month
This won't be a big update, but do expect new Search Console reports soon as...