Sign Up To Receive This Content Via Email:  


Bing Ads Is Getting A Slick New Look That Will Feel Familiar

new-bing-ads-interface [caption id="attachment_198226" align="aligncenter" width="600"] Bing Ads' new look will start rolling out the first week of August.[/caption] Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That's by design, of course. The Bing Ads team has been making a point of reducing friction between managing campaigns on Google AdWords and Bing Ads. With the new design will come a Top Mover report and Opportunities Tab, both of whic [...]


Ratings Come To Google Product Listing Ads In The U.S.

Ratings in Google Product Listing Ads Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today -- just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on PLAs on Google search and Google Shopping. Mike Capsambelis, Product Manager of Google Shopping said in the announcement: We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing [...]


AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

click-fraud How's this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google's YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run down competitors' daily budgets on Google AdWords. GoodGoogle's offer: “Are you tired of the competition in Google AdWords that take your first position and quality traffic? I will help you get rid once and for all competitors in Go [...]


Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account

manage-the-short-tail Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren't possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? Are the mortgage loan applications turning into loans? Let's call these final post-lead conversion points "Revenue Conversions." What most single-service lead generating companies find is that they have a very sho [...]


Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


Paid Search Portfolios: The Good, The Bad & The Ugly

DMR Last month, I suggested that spending beyond observed profit maximization in paid search can make a great deal of sense on a number of grounds. In a nutshell, the argument is that a combination of other factors can make "losing money" on the incremental investment rational. Here's why: You might not actually be losing money. There is more "return" than meets the eye. There is cookie breakage There are cross-device tracking losses There is affiliate cannibalization There is offline spillover There are other valuable actions you may not be crediting to paid search Short ter [...]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600 Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013.  Apparel topped the list in overall spend by both brands and retailers. The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied.  Based on impressions, retailers [...]


Hearing The Rhythms Of Human Search Behavior: What We’ve Learned

(Click to enlarge.) Watching people search is great entertainment. It's not a one-note performance. It's an all-day, around-the-clock jazz show, with the performers constantly changing their themes, rhythms, even their instruments. Along the way, one gains some great insight into human behavior and how people go about their connected lives. Search marketers that pay attention to this tune will come away with some big advantages. Why do I make the analogy to jazz? Because consumer search behavior is extremely varied, but also tends to follow patterns that we can discern, like the way a drummer can anchor a j [...]


Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

google-data-knowledge-brain-featured The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of unique users who saw your adverts Frequency: The minimum number of times a unique user saw your adverts. You can select the length of time you wish to see: day, week or month. Where Can You Find The Report? This report can be found under the dimensions tab (see image below). The data are av [...]


Bing Ads Puts Insertion Order Management Online

bing-ads-600 Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing Ads account manager. Once an IO is approved via the API or the web interface, campaigns will begin to run. It's possible to create overlapping IOs so that there is never an advertising lapse between orders. Here's what the process looks like depending on who originates the insertion order: [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


Bing Ads Refines Local Targeting Features

Bing Ads Location Targeting Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, t [...]


Marin Software Adds Support For Google Shopping Campaigns

Marin Software Supports Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or customer lifetime value, for example. “Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said [...]


Mobile PPC Tips & Tricks – What Works & Doesn’t

ppc-paid-search-mobile-600 As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I'll share some mobile stats to begin with, and then provide some PPC tips and tricks we've learned along the way related to mobile ad copy, mobile landing pages and mobile scheduling strategies. Mobile Growth Mobile usage is on a pretty big upswing, and "the year of mobile" is coming much faster than people think. Are you losing sales today from bad mobile adverti [...]


PPC Automation 2014: The ROI of Paid Search Automation – Live Webcast at Digital Marketing Depot, July 22

ppc-featured On Tuesday, July 22 at 1 PM EDT, Digital Marketing Depot presents "PPC Automation 2014: The ROI of Paid Search Automation," a live webcast that looks at how automation can enhance the success of paid search marketing campaigns. In this webcast, PPC experts Brad Geddes and Ginny Marvin will discuss what automation can do to improve paid search campaigns; when, how, and what to automate, as well as the current state of paid search automation tools. Brad and Ginny will share their expert opinions on PPC search engine marketing best practices, as well as the importance of using next-generati [...]


Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

bing-ads-600 Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing Ads has added estimated bid suggestions for first page bid, mainline bid and best position bid in the web user interface. This data was available before, but in a more cumbersome format. With the addition of estimated bid suggestions along with the bid landscape tool, Bing Ads has retired the old Estimation workflow -- the dropdown from th [...]


RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

Q2 2014 US Paid Search Trends - RKG After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG's quarterly report. Ad spend rose 23 percent year-over-year among RKG's retail-heavy client base. Both Google and Bing saw spend increases. Non-Brand Search Trends Overall spend on Google rose 24 percent year-over-year. PLAs continued to be a key driver in Google's non-brand performance. CPCs for PLAs jumped nearly 35 percent, compared to 12 percent for non-brand text ads year-over-year. Overall CPCs rose by 29 percent compared to a [...]


Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

Paid Search Grwoth G2 2014 Covario Global paid search investment continued its rise through the first half of 2014, according to Covario's latest quarterly analysis of search spend. Overall spend among the firm's clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and 6 percent quarter-over-quarter even as cost-per-click prices fell. Overall impressions dropped off 15 percent year-over-year, which Alex Funk, Covario’s director of global paid media strategy and author of the study, says is largely [...]


DoubleClick Search Solution Center Offers Wealth of Resources for Digital Search Marketers

DoubleClick_Search_Solution_Center We are pleased to announce a new resource for digital marketers and search marketers on Search Engine Land, the DoubleClick Search Solution Center. This new center contains a number of customer success stories told through videos, several white papers and case studies that explore the reasons and ROI of search platforms; a curated news feed with the latest paid search articles from Search Engine Land; and DoubleClick Search's Twitter feed, for up-to-the-minute conversation about ways to efficiently run campaigns and boost campaign performance. We invite you to check out all the resou [...]


Should You Be Bidding On Your Brand Terms For Your Search Ads?

Incrementality of organic and paid clicks While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We've questioned it ourselves, most recently in a 2012 study. That study looked at incremental clicks in instances where you're already appearing in the organic rankings -- something that probably happens a good deal when you bid on the terms associated with your site and your brand. Whether you're already on the side of bidding on your brand terms or not, odds are that you'll have a discussion [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide