Ratings Come To Google Product Listing Ads In The U.S.

Ratings in Google Product Listing Ads Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today -- just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on PLAs on Google search and Google Shopping. Mike Capsambelis, Product Manager of Google Shopping said in the announcement: We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing [...]


AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

click-fraud How's this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google's YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run down competitors' daily budgets on Google AdWords. GoodGoogle's offer: “Are you tired of the competition in Google AdWords that take your first position and quality traffic? I will help you get rid once and for all competitors in Go [...]


Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account

manage-the-short-tail Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren't possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? Are the mortgage loan applications turning into loans? Let's call these final post-lead conversion points "Revenue Conversions." What most single-service lead generating companies find is that they have a very sho [...]


Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600 Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013.  Apparel topped the list in overall spend by both brands and retailers. The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied.  Based on impressions, retailers [...]


Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

google-data-knowledge-brain-featured The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of unique users who saw your adverts Frequency: The minimum number of times a unique user saw your adverts. You can select the length of time you wish to see: day, week or month. Where Can You Find The Report? This report can be found under the dimensions tab (see image below). The data are av [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


Marin Software Adds Support For Google Shopping Campaigns

Marin Software Supports Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or customer lifetime value, for example. “Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said [...]


Mobile PPC Tips & Tricks – What Works & Doesn’t

ppc-paid-search-mobile-600 As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I'll share some mobile stats to begin with, and then provide some PPC tips and tricks we've learned along the way related to mobile ad copy, mobile landing pages and mobile scheduling strategies. Mobile Growth Mobile usage is on a pretty big upswing, and "the year of mobile" is coming much faster than people think. Are you losing sales today from bad mobile adverti [...]


Google Launches Free AdWords Express App For iOS And Android Devices In The US

Google Launches AdWords Express App Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google's search advertising platform designed for small business. The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices. Google is also making targeting more flexible. Advertisers can target ads by their own zip code, city, state as well as in other areas around the country, though the extended targeting is available only in English-speaking countries at this time. The app is now [...]


RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

Q2 2014 US Paid Search Trends - RKG After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG's quarterly report. Ad spend rose 23 percent year-over-year among RKG's retail-heavy client base. Both Google and Bing saw spend increases. Non-Brand Search Trends Overall spend on Google rose 24 percent year-over-year. PLAs continued to be a key driver in Google's non-brand performance. CPCs for PLAs jumped nearly 35 percent, compared to 12 percent for non-brand text ads year-over-year. Overall CPCs rose by 29 percent compared to a [...]


Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

Paid Search Grwoth G2 2014 Covario Global paid search investment continued its rise through the first half of 2014, according to Covario's latest quarterly analysis of search spend. Overall spend among the firm's clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and 6 percent quarter-over-quarter even as cost-per-click prices fell. Overall impressions dropped off 15 percent year-over-year, which Alex Funk, Covario’s director of global paid media strategy and author of the study, says is largely [...]


Should You Be Bidding On Your Brand Terms For Your Search Ads?

Incrementality of organic and paid clicks While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We've questioned it ourselves, most recently in a 2012 study. That study looked at incremental clicks in instances where you're already appearing in the organic rankings -- something that probably happens a good deal when you bid on the terms associated with your site and your brand. Whether you're already on the side of bidding on your brand terms or not, odds are that you'll have a discussion [...]


Reassess How You Prioritize Your E-Commerce PPC Campaign Builds

ppc-paid-search-mobile-600 Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically.With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today's world of e-commerce PPC, I prioritize my campaigns as follows: Google Shopping (Product Listing Ads or PLAs) Remarketing (All Types) Search Network Text Ads & Ad Extensions Dynamic Search Ads (DSAs) Google Display Network Google Shopping According to RKG's Q1 2014 Digital Marketing Report, PL [...]


New Google AdWords PLA Test Groups Products By Price

Google AdWords PLAs pricing groups This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks -- one  for "Up to $30" and a second for "Over $30." The products in the first group are shown in order by price. Oddly, there is one outlier in the second group -- the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen. This test could obviously have a big impact on prici [...]


New AdWords Quality Score Info: What You Need To Know

adwords-quality-score-featured By now, you've probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn't bothered to update it for about five years! Whenever Google officially communicates information about their various algorithms, for obvious reasons there's often more going on than meets the eye. In my column today, I'll share with you my take on what you really need to know about Google's new Quality Score information. What The Heck Is Going On? [...]


Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

adwords-editor-icon Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping Campaigns that are already set up, so you'll still need to create your new campaigns and product groups via the AdWords web interface. Other updates for display advertisers include support for more audience targeting. Interest categories and in-market audiences are now available from the "Assign Au [...]


Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances

new-google-adwords-logo It's always seemed odd that choosing to "Delete" a campaign, for example, in AdWords doesn't actually mean the campaign will be vaporized as if it never existed. It's not possible to truly delete a campaign from an account -- that historical data remains available in perpetuity. That's good for historical records, but can be confusing for those new to AdWords. In a semantic move that has been a long time coming, Google is replacing "Delete" in AdWords with "Remove" in most cases. The change will go into effect in roughly two weeks. It's subtle, but makes sense. As Google writes in a blog [...]


Google AdWords Begins Enforcing Porn Ads Rules

adwords-movies-featured CNBC reports that Google is now banning porn businesses from utilizing their ad network. The truth is, the policy of not allowing adult ads in the Google ad network was announced in March. You can read about it on Google's help pages over here: The AdWords policies on adult sexual services, family status, and underage or non-consensual sex acts will be updated in late June 2014 to reflect a new policy on sexually explicit content. Under this policy, sexually explicit content will be prohibited, and guidelines will be clarified regarding promotion of other adult content. The change will [...]


The 10 Most Important Paid Search Developments So Far In 2014

money-mouse-ppc-600 It's been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google's lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we're halfway through the year, let's step back and look at what's happened so far in paid search. These were the 10 biggest announcements and changes to come from Bing Ads and Google AdWords in the first half of 2014. Bing Ads There were three announcements made by Bing Ads in the first hal [...]


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