Google AdWords Makes Conversion Tracking “Easier”
Nov 6, 2009 at 9:18am ET by Barry Schwartz
The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code.
The Conversion page shows you the conversion actions you're tracking. Web pages shows the web pages you are getting conversions for. Finally, Code is where you get the code to add to your web pages. You can learn more details about tracking conversions over here.
Here are some pictures of these pages:
[...]
Filed in: Google: AdWords
A Year Later, Google To Host New Webmaster Chat
Nov 4, 2009 at 9:38am ET by Barry Schwartz
A year or two ago, Google hosted a webmaster chat even every few months. They were designed to allow webmasters to see presentations from Googlers on web search and SEO topics and then ask questions to Googlers, who would answer those questions in real time.
The Google Webmaster Central blog announced the first new live chat event in over a year. This event is named the "Holiday Webmaster Webinar" and takes place a week from Friday, November 13th at 10:00 am, Pacific Standard Time (GMT -08:00, San Francisco). Again, this is the first one since October 2008.
This meeting is hosted [...]
Filed in: Google: AdWords, Google: SEO, Google: Webmaster Central
Google AdWords Sitelinks Now Available For Some Advertisers
Nov 3, 2009 at 3:09pm ET by Barry Schwartz
The Google AdWords blog announced that the Sitelinks within AdWords, which we saw in August, is now officially available for some advertisers.
A Google AdWords ad can have up to four Sitelinks in the ad. Google named them "Ad Sitelinks" and are similar to the organic Sitelinks. Google said these ads give users "more options, you can create richer, more relevant ads that improve the value of your brand terms and other targeted keywords."
This option is only available to advertiser "whose ads meet a certain high quality threshold."
How do you add these ad sitelinks?
Log into your A [...]
Filed in: Google: AdWords
Google Launches Comparison Ads, Starting With Mortgages
Oct 29, 2009 at 5:24pm ET by Danny Sullivan
Google's now officially announced "Comparison Ads," starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future.
"If you're looking for a mortgage, you really care about a specific offer. You want to know the APR and based on your specific circumstances, which is something that AdWords doesn't provide today," said Nick Fox, director of business product management for AdWords at Google.
In the new system, those search for "mortgage" or "refinance" or related terms may see an special ad from Goog [...]
Filed in: Google: AdWords, Top News
Google Testing New AdWords My Client Center
Oct 26, 2009 at 9:11am ET by Barry Schwartz
The Google AdWords blog announced Google will begin testing a new My Client Center (MCC) this week.
The new MCC will look a lot like the new AdWords interface and promises to help you manage your "clients more efficiently." The two new features include:
In-line editing of account descriptions: In-line editing cuts the time it takes for you to make changes to your account names. Instead of waiting for a new page to load, just click an account description to edit it right on the Dashboard.
Remove/unlink accounts: Previously, you needed to drill down into a client account to unlink it f [...]
Filed in: Google: AdWords
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