Google Appears To Be Testing New Local AdWords Presentation
Nov 20, 2009 at 1:00pm ET by Greg Sterling
Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions:
This is AdWords and not Local Listing Ads, but the presentation (with the blue pushpin) is similar, signifying a local business or a physical location. Here is an example of Local Listing Ads:
Postscript: Here's another image from a Chicago result sent to me by Jason Normoyle:
[...]
Filed in: Google: AdWords, Google: Maps & Local
Google AdWords To Step Up Account Disabling & Improve Communication Process
Nov 16, 2009 at 7:36pm ET by Barry Schwartz
Back in October I reported on Google mass banning AdWords advertisers, unfortunately then, the feedback from Google on the reason was very limited. Today, I spoke with Nick Fox, Google's Business Product Management Director for AdWords, about new changes taking place today and tomorrow related to advertiser bans.
Starting tonight, Google will begin permanently banning advertisers at an increased rate. The bans will not be at the site level, but rather the account level. In the past, Google banned specific sites from advertising in AdWords. Now, if an advertiser is permanently banned, th [...]
Filed in: Google: AdWords, Top News
Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines?
Nov 16, 2009 at 1:35pm ET by Danny Sullivan
Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it's come back from the most unlikeliest of sources: Google. Below, a look at the experiment plus reexamining the FTC's guidelines about disclosing paid ads. Does saying "Promoted Videos" on YouTube rather than "Sponsored Videos" meet these?
For those unfamiliar with paid inclusion, it is where advertisers pay to have their listings included within editorial results, rather than being listed separately from them as paid placement search ads. In paid inclusion, there's also no guarantee that th [...]
Filed in: Google: AdWords, Google: Business Issues, Google: Product Search, Google: User Interface, Google: YouTube & Video, Legal: General, Top News
Analyzing Short & Long Keywords Using Google Analytics
Nov 13, 2009 at 7:00am ET by Ben Gott
As a search agency we see many different styles of PPC campaign design, from in-house teams, other agencies, and occasionally running across those from the search engines themselves. Broadly speaking, campaigns can fit into one of two categories:
Those heavy on keywords or phrases made up of low number of fairly generic terms (for the purpose of this article, referred to as "shorter keywords")
Those using a high number of terms ranging from generic to improbable (or "longer keywords")
Our approach has always been to go for broke with the number of terms we use in our campaigns. [...]
Filed in: Analyze This, Google: AdWords, Google: Analytics
Google AdWords Expands Product Ads
Nov 11, 2009 at 5:51pm ET by Barry Schwartz
Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while.
Google said, in the U.S., searchers should see them more frequently. It is however still a beta but Google will continue to expand it over time.
Here are the key features:
Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger au [...]
Filed in: Google: AdWords
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