Google: AdWords

Google Releases AdWords API v2009 (Beta)

Jun 30, 2009 at 9:55am ET by Barry Schwartz

The Google AdWords API Blog announced the new AdWords API v2009. The new API promises "more speed, scale, and flexibility to developers, at a lower cost." The AdWords API v2009 will ultimately replace version 13, and there are "significant" differences between the two. The biggest additions include: Partial failure acceptance - We plan to support partial failures, which means that large posts won't be completely rolled back due to a few small errors. This allows you to keep moving forward with development without halting to re-do posts. Asynchronous calls - We’ll offer asynchronous ca [...]

Filed in: Google: APIs, Google: AdWords

YouTube To Launch “Call-To-Action Overlay” Ads

Jun 30, 2009 at 9:08am ET by Barry Schwartz

TechCrunch reports that YouTube is adding a new ad type to its ad mix named "Call-To-Action Overlay" ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site you want. I can see the ad live on this video and here is a picture: This new ad type is reportedly launching today at https://ads.youtube.com/. It is interesting to note that the small vertical line in the YouTube play bar is where the ad starts to display. YouTube officially launched sponsored [...]

Filed in: Google: AdWords, Google: YouTube & Video

AdWords Conversion Tracking: How To Optimize Your Account 10x Quicker

Jun 26, 2009 at 3:22pm ET by Chris Crompton

Wouldn’t it be wonderful if you could get data 10 times faster so you could make your bid & ad decisions in days instead of weeks or months? If you are presently only tracking sales conversions in AdWords, there may be a better way.

Filed in: Google: AdWords, How To: PPC

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