Google Ads
Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions that boost your ROI.
Mastering Google Ads for maximum ROI
Google Ads is a powerful tool for driving targeted traffic, generating leads, and increasing sales — but staying ahead in paid search requires more than just a basic understanding of campaigns. Search Engine Land equips you with actionable strategies to optimize ad performance, reduce wasted spend, and maximize your return on investment.
Discover insights on everything from mastering campaign types like Performance Max to leveraging advanced strategies and features like audience targeting, responsive search ads, and bidding strategies. Whether you’re managing large-scale accounts or running ads for a small business, our resources are tailored to meet your specific needs.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading agencies and top-performing brands across various industries
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Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
A guide to Google Ads for regulated and sensitive categories
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Google Ads unveils major updates to search query matching
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Google Ads phasing out card payments
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.
Google’s auto-pause for idle keywords: overreach or overdue?
Google's plan to automatically pause keywords in advertisers' accounts after 13 months of no engagement has been met with mixed reactions.
How to use Performance Max for any type of business
Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.
3 PPC KPIs to track and measure success
Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google Ads rolls out new design to all markets on Aug. 30
Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.
Google Ads API v17 released with new features, changes
Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more.
Google launches Accelerate with Google resource hub for advertisers
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.
Google Ads launches Brand Recommendations powered by AI
Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys.
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Lead gen vs. ecommerce: How to tailor your PPC strategies for success
Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.
Google adds opt-in for Video Enhancements for ads
You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.
A guide to ad variations in Google Ads
Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run.
How to use the new customer acquisition goal in Google Ads
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google RSAs in 2024: Everything you need to know
The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.
Google limits functionality of suspended ads accounts
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Google Shopping Ads get conversion annotations
Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.
How Google harms search advertisers in 20 slides
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Google restricts promotion of deep fake sexual content
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.