Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
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Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Writing compelling ad copy can be challenging, but there are many automated processes that can help.
After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.
The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.
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The integration may help contextualize data to enable more efficient campaigns as well as time savings.
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This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio.
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.
In this webinar, learn how to drive more valuable conversions online and over the phone.
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
To view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.
The new method can be configured entirely from your Google Ads account instead of your CRM.
Google has confirmed the issue and is currently investigating these reports.
In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage.