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Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How to maximize insights from Performance Max
Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google releases Ads API version 11
Google has released 13 new updates across assets, audiences, bidding, campaigns, experiments, and planning.
Driving SEM success: Lessons learned from $1 billion+ in ad spend
Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales.
Senator claims Google isn’t doing enough to block ad scams
Is Google unwilling to protect consumers and small businesses on Google Ads? That's what Senator Richard Blumenthal believes.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Google addresses Impression Share and Auction Insights reporting issues
Impression Share and Auction Insights data may be incorrect for some advertisers reports.
Google announces 4 new features for Discovery ad users
New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting.
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
Google releases simple, centralized tag solution
The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities.
Google’s Local Services Ads platform has a problem with spam
Fake business names, virtual offices, multiple rankings... Google has a spam issue with LSAs and getting it fixed is easier said than done.
Responsive Search Ads take center stage – are you prepared?
Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Google Revenue Verification Report confirms buyer, publisher ad spend
The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.
Google will automatically switch some advertisers’ attribution models
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
How to set up Performance Max campaigns the right way
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Google launches 3 new ad creation tools
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
Reminder – you can no longer create or edit ETAs
The ability to edit or add new ETA's ended on June 30. If you're still using them, keep an eye out for errors affecting deliverability and performance.
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Google allows Election Ads on YouTube and updates its Political Content Policy
The updated policies will make it easier for consumers in the US to identify where political ads originate.
Google Ads, Analytics issue affecting reporting stats
A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
Google adds 4 new features for Performance Max campaigns
The new features are meant to help advertisers understand and diagnose issues, and improve performance.
Creating better ads in a world with only RSAs
Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.
Google Analytics 4 integration now available for Ads Manager
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Google offers to split part of its ad-tech business to avoid DOJ trouble
Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.
Google updates advanced location options for Performance Max campaigns
Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only.
Google to ease ad restrictions for abortion pill providers
The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice.
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
Warby Parker dodges 1-800 Contacts lawsuit over search results, website
Warby Parker, 1-800 Contacts don't see eye to eye on branded keyword search results and federal courts ruling.
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
Leveraging automated bidding strategies for maximum PPC performance
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Google increases Local Search Ads review requirements
Some US business categories may see their Local Search Ads disabled until they meet the new requirement.
Google aware of Performance Max Product Listing tab date comparison bug
The bug doesn't show any data when you attempt to compare date ranges.
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads