Google Ads
Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions that boost your ROI.
Mastering Google Ads for maximum ROI
Google Ads is a powerful tool for driving targeted traffic, generating leads, and increasing sales — but staying ahead in paid search requires more than just a basic understanding of campaigns. Search Engine Land equips you with actionable strategies to optimize ad performance, reduce wasted spend, and maximize your return on investment.
Discover insights on everything from mastering campaign types like Performance Max to leveraging advanced strategies and features like audience targeting, responsive search ads, and bidding strategies. Whether you’re managing large-scale accounts or running ads for a small business, our resources are tailored to meet your specific needs.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading agencies and top-performing brands across various industries
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Google Ads relaxes personalization rules for social casino game apps
Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions.
Google adds ad inventory curation, programmatic tools for agencies
Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.
How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
Google AdMob launches new controls for high-engagement mobile ads
AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.
Google Ads Optimization Score now reveals specific competitor impacts
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.
Google fixes supplemental feed limitation in Merchant Center Next
Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.
Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
Google pilots Business Links to boost Search Ad engagement
Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad.
Google rep’s unauthorized ad changes spark advertiser concerns
Google's Ginny Marvin admits approval processes weren't followed, highlighting transparency concerns and a need for closer oversight.
How to identify untapped opportunities in PPC
Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.
18 creative ways to cut your cost-per-click
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
How to implement a PPC campaign
This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.
Google tests new AI tool for large advertisers
The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.
Google upgrades Call Ads to Responsive Search Ads format
You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format.
Google tests video-enabled shopping ads in search results
Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.
Google expands Travel Feeds in Search Ads
Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.
Google Ads unveils Page-specific Assets for Performance Max
Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.
Google Ads API v18 launches with new features for developers
Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking.
Google simplifies Video ad testing with new experiment tool
Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.
Google testing expandable product ads carousal
Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.
Google AdMob updates privacy terms as more U.S. state laws take effect
New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.
Google Ads announces 11-year data retention policy
Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
What Google’s new Performance Max controls mean for advertisers
New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.
Google Product Studio launches AI-generated video creation tool
This is now rolling out to US based merchants.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Branded keywords: How Google Ads drives up CPCs
Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Why you should turn off optimized targeting in GDN today
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
TikTok Search Ads Campaign launch in U.S.
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Mastering Performance Max using scripts
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
How to develop a paid search strategy
A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.
New guide: Improve your Google Ads performance
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
4 Google Performance Max updates: New insights and reporting
Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
Google Ads ad copy: what works and what doesn’t in 2024
New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
How to make your display campaigns profitable
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
How to create and optimize Google Ads custom segment audiences
Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.