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Arbitrage in Google’s Local Services Ads: What you need to know
Spam in the local search space appears to have moved into another area that Google is unable to police actively.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Google agrees to pay up in 12 year class-action lawsuit
The settlement would bring an end to a privacy-focused consumer class action lawsuit in California
Why advertisers should reassess Google Ads recommendations
Google Ads is fundamentally changing the way recommendations work. Here's why you should take extreme caution in applying any recommendation.
How to make PPC automation work for lead gen
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.
Google’s “Remove redundant keywords” recommendations have changed
Google says the change won't negatively impact performance.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Google Ads updates in 2022: The good, the bad, the jury’s still out
Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
4 new features on the Google Insights page
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
2 new Google data-driven attribution features
Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
Marketing in a recession: How to avoid 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
Performance Max transition: Key trends for Google advertisers
Here's a look at how Performance Max campaigns have performed so far and what may lie ahead for advertisers as we close out the year.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July.
Google is getting rid of similar audiences segments
Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
3 new tools to measure Google app performance and privacy
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.
How to make the most of Performance Max this holiday shopping season
Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.
Google API v12 released
The updated client libraries and code examples will be published next week.
3 new Google Performance Max features to plan campaigns, customize assets, and measure results
Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Earnings missed the mark for YouTube but showed slow growth for ads and other services.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Google My Ad Center updates give users more, expanded controls
The new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
3 new Google reporting columns for conversions
The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
Google Ad match types are not going away
Some advertisers panicked, understandably, after a new match types beta test went live.
Google Ads label is now a bold black text Sponsored label
Google said this it to make the ad label more distinguishable from the organic search results.
Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
Google launches new content suitability center in Google Ads
This update should improve efficiency, reduce errors and help advertisers going forward.
3 new Google travel and tour booking features
Three new features for comparing prices, booking additional attractions, and editing prices are now available to attraction and tour operators.