Google Ads
Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google Analytics 4 audiences are rolled out on Google Ads
GA4 has also introduced additional dimensions to its audience builder, segment builder, customer reports builder and data API.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
How to combine Google Ads with other channels to retarget, nurture and convert
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.
Using auction insights for better PPC competitor analysis
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Google tells ‘freaked out’ advertisers to ignore account suspension notification
A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.
Google Ads investigating issue impacting AdMob
Users are having trouble getting the latest AdMob data because some clicks are not showing up in the reports.
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.
Google Ads no longer supports Store Sales Direct
Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.
Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA.
Google announces update to child and teen ad policy language
Google is revising the language in three child and teen ads policies to offer increased clarity and transparency.
Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
Google rolls out new AI features in SGE to boost product visibility and conversions
The search engine is introducing three new capabilities within SGE, designed to improve the shopping experience.
7 tips to create PPC text ads that are trustworthy and clickworthy
Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.
Google updates policy to tackle abuse of its ad network
Advertisers are advised to review the updated policy to ensure your ads or listings do not violate the new rules.
Guide to PPC top-of-funnel reporting
Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for long-term growth.
Offline conversion tracking: 7 best practices and testing strategies
Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.
Google Performance Max adds new AI features
Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year.
Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.
Google launches new Ad Review Center for AdSense Ad Manager and AdMob
The platform features five major changes aimed at improving the user experience for advertisers.
Google Ads Editor version 2.5 rolls out with 16 new features
The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.
5 ways Google and YouTube advertisers can protect their brands
How to stay on top of brand safety and suitability on YouTube and the Google Display Network.
How to optimize your product feeds with ChatGPT and FeedGen
Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your PPC efforts.
20 most profitable Google queries revealed during antitrust trial
iPhone and car insurance related search terms made Google the most revenue, according to a new trial exhibit.
Google Ads pop-up survey disrupting advertisers trying to pause campaigns
Advertisers have asked Google not to show the survey until after they have finished pausing their ad campaign.
Become a data champion by mastering marketing analytics automation
In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
Build trust and boost profits with programmatic ads
This digital advertising webinar will help you stay ahead with consent-driven ad strategies.
How to improve PPC campaign performance: A checklist
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.
Google Ads testing new overview dashboard for advertisers
Google confirmed this is an experiment they are trying with a select number of advertisers.
Google search revenue rises 11%, solid increase in total ad revenue
Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.
Google testing ads between organic results?
Sponsored posts have been spotted where the third and fifth organic positions usually run in Google's search result pages.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Google investigating Display & Video 360 issue
The issue is currently being investigated and an update is expected "shortly".
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Google AdSense launches related search for Auto Ads
The new feature, which is available to all publishers, helps to improve the targeting precision of ads
Google Ads rolls out stricter requirements for new certifications
Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.
10 questions to ask before you create a Google Ads account
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.