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Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Google launched support for Performance Max campaigns in ad scripts
Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Google is reminding us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max.
Google reports issue affecting Ads Manager Data Transfer
The issue was reported today but could have been affecting user account data since August 30, with no estimated date when it'll be fixed.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
Google is rolling out new campaign and ad group Setup columns
Setup columns are rolling out and advertisers may or may not see the feature in their accounts yet.
Google has updated its Traffic Quality site with new text and policy visuals
One example of invalid traffic is the use of deceptive elements on a web page in a way that a user is tricked into clicking on an ad that they didn't expect to click on.
How to create, analyze and optimize Dynamic Search Ads
Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions.
Google will update ad Destination requirements policy in October
Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don't meet the new requirements could face disapprovals.
Google top content bids are going away in October
Advertisers will no longer be able to adjust their bids based on what Google sees as popular or high-traffic content.
Additional Google issues reported, now affecting API
Another Google outage is reported and advertisers are scrambling to figure out what's going on.
Google reports issue affecting Impression Share and Auction Insights
The issue has been affecting user accounts for almost 3 days, with no estimated date when it'll be fixed.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Google announces 4 new Shopping campaign features
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Performance Max optimization: How to improve your performance
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.