Google Ads
Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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9 new Google search features and tools for shopping
The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Content API for Shopping and Google Ads API updated for country targeting
Google says you can opt-out if you're concerned that your database can't handle datafeeds without a target country.
New Google issue may affect ad serving
Yet another potential outage for Google, this time affecting certain ads from delivering.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google launched additional support and troubleshooting for Consent Mode
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Google launched support for Performance Max campaigns in ad scripts
Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Google is reminding us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max.
Google reports issue affecting Ads Manager Data Transfer
The issue was reported today but could have been affecting user account data since August 30, with no estimated date when it'll be fixed.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
Google is rolling out new campaign and ad group Setup columns
Setup columns are rolling out and advertisers may or may not see the feature in their accounts yet.
Google has updated its Traffic Quality site with new text and policy visuals
One example of invalid traffic is the use of deceptive elements on a web page in a way that a user is tricked into clicking on an ad that they didn't expect to click on.
How to create, analyze and optimize Dynamic Search Ads
Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions.
Google will update ad Destination requirements policy in October
Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don't meet the new requirements could face disapprovals.
Google top content bids are going away in October
Advertisers will no longer be able to adjust their bids based on what Google sees as popular or high-traffic content.
Additional Google issues reported, now affecting API
Another Google outage is reported and advertisers are scrambling to figure out what's going on.
Google reports issue affecting Impression Share and Auction Insights
The issue has been affecting user accounts for almost 3 days, with no estimated date when it'll be fixed.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Google announces 4 new Shopping campaign features
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Performance Max optimization: How to improve your performance
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
How to audit your Google Ads account like a pro
Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.
Google Performance Max self-upgrade tool for Local campaigns is now available
Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time - and tool - has come.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
How to maximize insights from Performance Max
Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google releases Ads API version 11
Google has released 13 new updates across assets, audiences, bidding, campaigns, experiments, and planning.
Driving SEM success: Lessons learned from $1 billion+ in ad spend
Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales.
Senator claims Google isn’t doing enough to block ad scams
Is Google unwilling to protect consumers and small businesses on Google Ads? That's what Senator Richard Blumenthal believes.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Google addresses Impression Share and Auction Insights reporting issues
Impression Share and Auction Insights data may be incorrect for some advertisers reports.
Google announces 4 new features for Discovery ad users
New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting.