Yahoo Down YoY, Flat From Q2, Search Ad Revs Down 19 Percent
Oct 20, 2009 at 5:04pm ET by Greg Sterling
Yahoo just announced quarterly revenues of $1.575 million, which represents a 12 percent decline from the third quarter of 2008 and is basically flat vs last quarter. However the company saw a 19 percent decline in search ad revenue YoY but flat sequentially.
Yahoo CEO Carol Bartz characterized Q3 as "solid" in the press release and said that the business had "stabilized." Here are the top-level financials:
Other revenue information from the release:
Marketing services revenues were flat and fees revenues increased 2 percent,compared to the second quarter of 2009.
Marketing se [...]
Filed in: Yahoo: Business Issues, Yahoo: General, Yahoo: Search Ads
Yahoo To Drop Paid Inclusion Program
Oct 15, 2009 at 4:20pm ET by Barry Schwartz
Yahoo has announced that their paid inclusion program will cease at the end of this year. Partners were informed yesterday (such as here and here), and a Yahoo representative confirmed the move on a panel discussion moderated by Search Engine Land Editor-in-Chief Danny Sullivan at the iProspect/Range Online Media Client Summit today. We've also received a statement from Yahoo, which is posted below.
Yahoo wasn't sure how they would handle paid inclusion when asked on the Yahoo/Microsoft press conference a few months back. Historically, there has been a lot of controversy over paid inclusio [...]
Filed in: Top News, Yahoo: Search, Yahoo: Search Ads
Yahoo Pay Per Click Settlement Details Goes Out To Advertisers
Oct 13, 2009 at 9:19am ET by Barry Schwartz
This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the "lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor products provided by Overture Services, Inc. and GoTo.com, Inc.) and that Yahoo! breached its contract with its customers by allowing Yahoo! ads to be displayed in spyware, domain name parking sites (bulk r [...]
Filed in: Legal: Clickfraud, Yahoo: Legal, Yahoo: Search Ads
Yahoo Allows Search Ads In BOSS Via 3rd Party Partner
Oct 12, 2009 at 9:31am ET by Barry Schwartz
The Yahoo Search Blog announced that BOSS developers can now add Yahoo Search ads in their search results. This will give developers a way to help monetize the BOSS applications they have built.
How do you get ads in your BOSS results? You have to apply for approval by one of Yahoo's 3rd party syndication partners, Domain Development Corp (DDC). You can enroll at signup.ddc.com. This means Yahoo is not directly supporting the service or providing direct reporting, DDC will be doing that. Currently, DDC is the only one handling this for Yahoo.
Yahoo did make a point to say that this c [...]
Filed in: Yahoo: Search Ads, Yahoo: Search Builder
Yahoo Search Ads Now Filtered By Site Option
Oct 9, 2009 at 9:51am ET by Barry Schwartz
The Yahoo Search Marketing Blog announced the search ads displayed on Yahoo Search are now filtered based on the filtered sites you select on the left bar.
For example, here is a search for a product in Yahoo Search:
Notice all those ads? Well, when I filter the results to Amazon only, Yahoo only shows an Amazon ad:
[...]
Filed in: Yahoo: Search Ads
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