May 7, 2012 at 10:11am ET by Pamela Parker

Microsoft and Yahoo -- the Search Alliance -- have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February. Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant soft [...]

Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France

Apr 13, 2012 at 1:37pm ET by Matt McGee

Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft's adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo's platform in those countries will need to migrate to adCenter because Yahoo Search Marketing accounts will shift to read-only status. But, in a blog post today about the pending change, Microsoft suggests monitoring both accounts during the transition: As Yahoo! ad serving moves to adCenter, and your clicks and im [...]

Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality

Mar 16, 2012 at 11:13am ET by Pamela Parker

Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS, mentioned by both Portent and Rimm-Kaufman Group, appears to be Microsoft's answer to Google's sitelinks extensions and product listing ads. It came out of pilot in October and is currently being offered to premium advertisers for their brand and navigational terms. RAIS offers five different [...]

Related Topics: Microsoft: adCenter | Yahoo: Search Ads

Microsoft adCenter Launches Location Extensions In Ads

Mar 7, 2012 at 5:22pm ET by Chris Silver Smith

Microsoft has announced the launch of Location Extensions in adCenter, after mentioning plans for this, among other new features, nearly a year ago. The Location Extensions allow local business advertisers on Bing and Yahoo! search results to display their addresses and phone numbers within the ads, similar to the Location Extensions in Google AdWords. The interface for adding location extension information is pretty straightforward: The Location Extensions are clearly part of the adCenter team's intention to achieve feature parity with Google AdWords soon, as Eric Enge mentioned las [...]

Related Topics: Microsoft: adCenter | Search Ads | Yahoo: Search Ads

Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

Jan 27, 2012 at 5:27pm ET by Greg Sterling

Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]

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