SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 20 Ways B2B SEOs Can Leverage Schema.org Markup

  Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.

• Google News Displaying “Suggested For You” Stories Customized To Match Your Interests

  Google News founder Krishna Bharat used his Google+ account to announce a new “Suggested for you” feature in Google News. According to his post, Google News will now include a “Suggested for you” section of news stories to match your interests. Bharat says suggestions will change along with the news, “…to keep things fresh and […]

• Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links

  Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link. If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For example, searching for [paypal founders] shows a […]

• Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More

  Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges. Today, Google announced updates to help retailers keep their Shopping campaigns running smoothly. […]

• Google Testing Scrollable Google Answers In Mobile Results

  Google is testing a scrollable version of their answers box within the mobile search results. Mitchell Haw from Ignite Visibility spotted this and posted a screen shot of it on their blog. The new answer box has various pages of answers for your query. You can slide through the answers, based on the number of […]

• Thanksgiving Recipes: Searches Peak Thanksgiving Day, Making November Biggest Month For Recipe Queries

  ‘Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September. According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving drives the largest volume of recipe related searches. Last year, 44 percent of […]

• Google Shopping Merchant Promotions Roll Out To More Countries

  Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their listings on Google Shopping. Merchants interested in launching promotions […]

• Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+

  Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites including Facebook, Twitter and even MySpace […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Estimote Launches New Platform For Beacon Management At Scale
• A CMO’s View: It’s An Arms Race – Competitors That Make More Channels Work Will Outgrow You
• Fixing Programmatic: Start At The Top
• 5 Emails Pushing The Boundaries Of HTML & CSS
• Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices
• Pinterest: The Social Search Goldmine
• Forrester Says Marketers Are Wasting Resources on Facebook, Twitter
• Salesforce Fully Integrates Social Studio Into Marketing Cloud
• Yahoo Integrates Access To Flurry’s In-App Video Inventory

Search News From Around The Web:

Industry

• Google Takes Times Square Crown With Half-Acre Billboard, Bloomberg

Local & Maps

• Google Maps Smart Search, Google Operating System
• Introducing Street View and Photo Spheres in the Maps Embed API, Google Geo Developers Blog
• Is Facebook’s Guided Browsing Set To Replace Local Search?, Webpresence

Link Building

• Google On Why Your Site May Not Have Recovered In The Latest Penguin Refresh, Search Engine Roundtable
• How to naturally earn links through PayPal, State of Digital
• Large Disavow File? Google Can Take 3-9 Months To Process Completely, The SEM Post

Searching

• Yahoo Search Adds Black Friday Countdown, Search Engine Roundtable

SEO

• How Strong is HTTPS as a Ranking Factor?, Stone Temple
• Rel="Canonical" Cheat Sheet, SEMrush Blog

SEM / Paid Search

• Holiday Preparation Overview: An Introduction to Ad Extensions in Bing Ads, Bing Ads Blog
• Why You Should Never Use AdWords Automatic Bidding – Marketers Braintrust – Proven Methods to Grow Traffic, Sales, and Profit, marketersbraintrust.com

Search Marketing

• Taking a PPC Approach to SEO, SEMrush Blog