SearchCap: The Day In Search, August 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • New Research Says Search Engines Have Little To Do With Promoting Pirated Content

    A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues that search engines have been unfairly targeted in the quest to impede online copyright infringement. According to the paper, the perception is that search engines are the primary culprit in copyright infringement cases, offering visibility to unlawful [...]

  • Local Search Marketers Guesstimate 2013 Google Ranking Factors

    Despite the annual changes in the local search ecosystem, the ranking factors that Google uses to determine its local search results haven’t changed much over the past year. So say the 35 local search marketers that contributed to the 2013 Local Search Ranking Factors — organized again this year by David Mihm, and published this [...]

  • The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs

    A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors – a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on [...]

  • 4 New Reports To Optimize AdWords For Better Results

    There have been quite a few new tools and features launched in Google AdWords (my former employer) over the past couple of months that may not have gotten the attention they deserve amidst the much more hotly debated launch of Enhanced Campaigns. Now that we’ve all transitioned and Enhanced Campaigns can just be called “campaigns,” [...]

  • Facebook Graph Search Fully Rolled Out To All US English Users

    It’s official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt McGee mentioned last [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building

SEO

SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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