SearchCap: The Day In Search, August 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- New Research Says Search Engines Have Little To Do With Promoting Pirated Content
A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues that search engines have been unfairly targeted in the quest to impede online copyright infringement. According to the paper, the perception is that search engines are the primary culprit in copyright infringement cases, offering visibility to unlawful […]
- Local Search Marketers Guesstimate 2013 Google Ranking Factors
Despite the annual changes in the local search ecosystem, the ranking factors that Google uses to determine its local search results haven’t changed much over the past year. So say the 35 local search marketers that contributed to the 2013 Local Search Ranking Factors — organized again this year by David Mihm, and published this […]
- The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs
A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors – a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on […]
- 4 New Reports To Optimize AdWords For Better Results
There have been quite a few new tools and features launched in Google AdWords (my former employer) over the past couple of months that may not have gotten the attention they deserve amidst the much more hotly debated launch of Enhanced Campaigns. Now that we’ve all transitioned and Enhanced Campaigns can just be called “campaigns,” […]
- Facebook Graph Search Fully Rolled Out To All US English Users
It’s official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt McGee mentioned last […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Instagram 4.1 Allows Video Uploads From Library
- Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics
- Facebook Tests Trending Topics On Mobile Site
- Apple + Android Combine For 92 Percent Of Smartphone Market
- AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Buying Process
- What The New Gmail Inbox Means For Your Email Campaign
- Yahoo Updating Their Logo To Reflect The New “Spirit Of Innovation” At The Company
- How To Use Visitor Engagement Insights To Improve Conversions
- Yahoo Names Bernardo Hernández To Lead Flickr
- Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos a Month
- Twitter Releases New Login Verification, Photo Gallery & More For iOS & Android Apps
Search News From Around The Web:
Local & Maps
- 10 tricks for using the Google Maps app, usatoday.com
- Bing Apps Released for Windows Phone 8, Bing Search Blog
- Google Continues Test of Local Call-Out Box, Mike Blumenthal
- On Location with Foursquare, Anil Dash
Link Building
- 9 Traits of a Lazy Link Builder: Link Building, Receptional
SEO
- Google Panda, Penguin & Phantom: 3 Recovery Examples, Search Engine Watch
- Local Search and Schema, vizioninteractive.com
- The SEO Formula That Never Fails and How To Make SEO Work For You, David Melamed
- There is No ‘New SEO’ – Just a New Fad!, Search Engine Watch
SEM / Paid Search
- 10 Great Adwords Ad Extensions And When To Use Them, koozai.com
- Back-to-School Trends in Paid Search, adgooroo.com
- Google AdWords Bug With Upgrading To Enhanced Campaigns Shuts Off Ads For Many Advertisers, Search Engine Roundtable
- Sitelinks Now Available to Bing Ads Customers Targeting the AU and NZ, Bing Ads Blog
Search Marketing
- Can Users Really Tell AdWords Ads from Organic Results?, State of Search
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