This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
But rankings and conversions aren't always the same thing.
The company may use device location to ensure review integrity.
Google updates the app that embodies its commitment to local search.
The key GMB updates of 2019 with local experts’ perspective on what's most significant.
They recognized the logic – but many had strong criticisms.
The answers that are there are mostly coming from Local Guides, who may or may not provide accurate information.
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
Google local has its share of spam and manipulation issues. There's a form you can use to report some of those violations.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Google: 4 suggestions for fixing your massive problem with fake reviewsJun 15, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that unless Google My Business gets […]
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Voice Search In Google App Now 300 Milliseconds FasterSep 24, 2015 by Barry Schwartz Google makes voice search feel “blazingly fast” and improves voice accuracy within the Google App. Local […]
The 2015 Local Search Ranking Factors report is out, and it’s a must-read for anyone in the local SEO arena. As you may know, the survey polls roughly 40 leading local SEO practitioners on what they believe to be the variables most responsible for driving rankings in Google local search results. David Mihm began the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Debuts Local Forwarding Numbers For Call Extensions Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are […]
Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year. David Mihm from Moz said the biggest takeaways he noticed were: (1) Behavioral signals such as click […]
Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location ranking parameters. According to Google, the new local […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has […]
Last year, David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage […]
Earlier this week, Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it’s unclear how long those third-party links were in place, several knowledgeable people have surmised it may have been at least a month, if not longer. […]
At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then further broken down by result type […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Research Says Search Engines Have Little To Do With Promoting Pirated Content A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take Twitter Campaigns To The Next Level With SEO Data You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want […]
SEO software provider SEOmoz has announced its acquisition of GetListed.org, a software company offering a popular tool for small business owners looking to improve their local search engine visibility. The purchase price is reported to be about $3 million in cash and stock. As part of the purchase, GetListed CEO David Mihm will be joining […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Not WHAT You Need to Go Viral – It’s WHO Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Is For Doing Things It Tells You Not To Do “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a […]
Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google’s local search results haven’t strayed dramatically from past years. That’s one of the main takeaways from the 2012 Local Search Ranking Factors report that’s just out today. Organized (as always) by David Mihm, this year’s survey includes contributions […]
Maybe it’s my bias as a longtime fan/practitioner of local search and SEO. Or maybe it’s because I’m mentioned as one of the sources/contributors. But more likely it’s just that this is an important search reference document, and that’s why I think that anyone interested or involved in local search should know about it. David […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook How do you measure the success of a social media site? One of several ways might be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Interface For “Keyword Ideas” In AdWords Keyword Tool Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search & Search By Image Comes To Desktops Mobile innovation is fueling Google’s search offerings for the desktop, as the company today announced two new search interfaces — Voice […]
Yesterday David Mihm was pointing out on Twitter that Google had created a number of new city sites or portals. They appear to be the phoenix rising out of the ashes of Hotpot. As I wrote yesterday on my own blog, this is Google’s effort to bring a number of initiatives together in a single […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook IPO Coming In 2012, Could Be Worth $100 Billion Everyone knows that Facebook is going public. When was the only question. Now it appears that it will be early next […]
More than 130 search engine optimizers around the world have shared their opinions on the most important (and least important) factors that influence natural search engine rankings. Those opinions are included in SEOmoz’s just-published 2011 Search Engine Ranking Factors survey. Due to changes in how SEOmoz conducted the survey and presents the results, it’s quite […]
SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not. To help clear away some of the mystery and fear for those new to SEO, and provide […]