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SearchCap: The Day In Search, September 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Measure The Value Of A Fan Or Follower In Social Media It’s hard to justify the time spent on social media account management. But there are ways to measure […]

Barry Schwartz on September 23, 2009 at 5:08 pm | Reading time: 5 minutes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

How To Measure The Value Of A Fan Or Follower In Social Media
It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up […]
What Happened To The Monthly Google Dance?
Back in the ‘old days’ of Google and the SEO industry, “Google Dance” was a term used often in the industry. Back then, a “Google Dance” referred to the about monthly updates Google pushed out to their index. Every month or so, SEOs and Webmasters waited for the “Google Dance” to see […]
Search and the Business Manager: An SMX East Dream Agenda
Now that Bruce has provided his dream agenda for SEOs, Matt for PPC, Jessica for the in-house crowd and Disa for the beginners, here’s a track for the business manager who needs to stay on top of the macro issues, develop investment cases and report back to HQ on future trends. You can have a […]
Google Sidewiki Allows Anyone To Comment About Any Site
Google Sidewiki is a new feature being added today to the Google Toolbar that allows anyone to leave comments about pages as they surf the web. Love something you’re reading? Hate it? You can share your views with others who visit the page and who also have Sidewiki enabled. Share, that is, […]
Google Gains Volume, Bing Gains Share In August
Yesterday comScore reported search numbers for August. What they show is growth in overall search volume, including at Google sites (except YouTube). Google has 2.5 times the search volume as Yahoo and Microsoft combined. But Microsoft’s Bing also grew its share of the overall US search market from 8.9 percent in July to 9.3 percent […]
No Colleague Left Behind: In-House SEO Education
The most important asset for an in-house SEO is the collective talent of the people that plan, produce and maintain a company’s website. The better informed these individuals are about search engine optimization strategies and tactics, the better your chance of search engine success. Company-wide SEO education is, in fact, one of the key benefits […]
Valuable Customer Insights Via Search Engine Tools
Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines… for free?” Consider this: searching is the second most popular online activity today — second only to email. In fact, comScore (August 2009) estimates that Google alone handles […]
What, Where, When: Travel & Local Search Combine @Goby.com
Coming out of (private) and into public Beta today is a new hybrid travel and local search engine, Goby.com (GO-be), a new entrant into the foray of “deep web” search technology, led by a founding team with web and search experience from Endeca (CEO Mark Watkins), Lycos (Jim Fell) and Reprise Media (CTO Vince Russo), […]
Attributing Value To Phone Calls: Dynamic Number Insertion Can Help
Dynamic Number Insertion (DNI) technology allows advertisers to track the specific search engine, web page or keyword that generated an inbound phone call using tracking numbers. Advertisers are using DNI to measure the performance of their online advertising campaigns and the impact on call volume. At the most basic level, DNI seamlessly replaces select contact […]