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3rd Annual Yahoo Searchlight Awards
The Yahoo Search Marketing Blog announced the 3rd Annual Yahoo Searchlight Awards. The awards will be taking place on February 12th in New York City.
At the awards, Rob Norman, CEO of Group M Interaction, will be giving a keynote address. One of the four panelists is our very own Greg Sterling. Here is the complete list of panelists:
- Abbey Klaassen – Digital Editor, Advertising Age
- Kevin Ryan – Global Content Director, Search Engine Strategies
- Greg Sterling – Founding Principal, Sterling Market Intelligence
- Brian Morrissey – Senior Reporter, Adweek
If you have an outstanding Yahoo Search Marketing campaign that you think can win the award at the Yahoo Searchlight Awards, go ahead and submit it!
Postscript from Greg: This is a great event that showcases the relationship between search and other media (online and off). I’ve been lucky to attend this event for the past couple of years and have seen the winning campaigns grow in terms of creativity and overall sophistication. The event is dedicated to the idea that search isn’t a silo and that online (or traditional) ad campaigns that don’t include search are not going to be as effective.