I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
George Nguyen | Aug 16, 2021 at 10:00 am ETThe new requirements do not affect visibility in Google or Google Podcasts search results.
George Nguyen | Aug 12, 2021 at 3:15 pm ETPlus, Instagram tests out more ecommerce support and adds contact “Limits.”
George Nguyen | Aug 12, 2021 at 10:00 am ETThe test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.
George Nguyen | Aug 10, 2021 at 3:18 pm ETAnd, how to maintain organic performance when merging multiple websites.
George Nguyen | Aug 10, 2021 at 10:00 am ETAnd, it looks like the Cleveland Guardians forgot one very important detail
George Nguyen | Aug 5, 2021 at 10:00 am ETUsers will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
George Nguyen | Aug 5, 2021 at 7:00 am ETMEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
George Nguyen | Aug 4, 2021 at 12:10 pm ETPlus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
George Nguyen | Aug 3, 2021 at 10:00 am ETThe update also enables advertisers to download specific parts of their campaigns to work on offline.
George Nguyen | Aug 2, 2021 at 11:00 am ETAnd, should advertisers or platforms bear the burden of digital service taxes?
George Nguyen | Aug 2, 2021 at 10:00 am ETMore than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
George Nguyen | Jul 30, 2021 at 11:29 am ETThe real-time view of reach gains may help advertisers better evaluate campaign performance.
George Nguyen | Jul 29, 2021 at 2:26 pm ETAnd, ways to prioritize your mental health as we step away from the pandemic.
George Nguyen | Jul 29, 2021 at 10:00 am ETShop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
George Nguyen | Jul 28, 2021 at 12:19 pm ETAdvertisers’ targeting options for users under 18 will be limited to age, gender and location.
George Nguyen | Jul 27, 2021 at 3:44 pm ETGoogle will start applying the surcharge beginning on October 1.
George Nguyen | Jul 27, 2021 at 10:29 am ETAnd, new business openings remain strong in Q2, but the pandemic is far from over.
George Nguyen | Jul 27, 2021 at 10:00 am ETAPIs for each use case are projected to be available for adoption in Q4 2022.
George Nguyen | Jul 23, 2021 at 3:19 pm ETUnder the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.
George Nguyen | Jul 23, 2021 at 10:36 am ETThe tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.
George Nguyen | Jul 22, 2021 at 1:05 pm ETAnd, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
George Nguyen | Jul 22, 2021 at 10:00 am ETPromotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
George Nguyen | Jul 21, 2021 at 12:55 pm ETDetails like price range and meal type are useful for potential customers, but will Google use it to enable search filters?
George Nguyen | Jul 21, 2021 at 6:00 am ETAnd, the Marketoonist provides some perspective on what consumers really care about.
George Nguyen | Jul 20, 2021 at 10:00 am ETAnd, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
George Nguyen | Jul 15, 2021 at 10:00 am ETTargeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
George Nguyen | Jul 14, 2021 at 7:00 am ETAnd, how search professionals can help fight against misinformation in their communities.
George Nguyen | Jul 13, 2021 at 10:00 am ET“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
George Nguyen | Jul 8, 2021 at 3:19 pm ETPlus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.
George Nguyen | Jul 8, 2021 at 10:00 am ETAnd, 51% of local marketers say their business will hire more SEO staff this year.
George Nguyen | Jul 1, 2021 at 10:00 am ETThe technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.
George Nguyen | Jun 29, 2021 at 2:34 pm ETAttributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text.
George Nguyen | Jun 29, 2021 at 11:00 am ETAnd, the search community mourns the loss of Russ Jones.
George Nguyen | Jun 29, 2021 at 10:00 am ETLily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
George Nguyen | Jun 24, 2021 at 4:03 pm ETPlus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
George Nguyen | Jun 24, 2021 at 10:00 am ETPlus, Shopify site owners can finally edit their robots.txt files.
George Nguyen | Jun 22, 2021 at 10:00 am ETThe new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.
George Nguyen | Jun 21, 2021 at 1:01 pm ETThe rollout began on Friday and should now be available for all sites.
George Nguyen | Jun 21, 2021 at 10:05 am ETThe new workflow is now available globally on mobile and desktop.
George Nguyen | Jun 21, 2021 at 9:00 am ET