Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » SEO » ‘Tis The Season For Link Baiting

‘Tis The Season For Link Baiting

Ah, the holidays! It’s that time of year — for egg nog, carolers, sleigh rides, Yuletide cheer, roasting chestnuts, and… link bait! Yes, you heard right. The holidays are a great time to launch link bait campaigns, because you can piggy-back on the popularity of the holiday and of peoples’ enthusiasm for it. That doesn’t […]

Stephan Spencer on December 6, 2011 at 4:19 pm

Ah, the holidays! It’s that time of year — for egg nog, carolers, sleigh rides, Yuletide cheer, roasting chestnuts, and… link bait!

Yes, you heard right. The holidays are a great time to launch link bait campaigns, because you can piggy-back on the popularity of the holiday and of peoples’ enthusiasm for it. That doesn’t just apply to Christmas/Hanukkah/Kwanza/etc. but also key holidays throughout the year, such as Valentine’s Day, Mother’s Day, Independence Day, and Halloween. In general, seasonal link baiting makes a lot of sense.

Now let me chronicle for you one of my absolute favorite holiday-themed link bait campaigns, the The Acts of Kindness Advent Calendar from the coaching directory Noomii.com. (Disclosure: Noomii is a client of mine.)

This last minute linkbait campaign idea evolved out of several link bait brainstorming sessions we had. The advent calendar idea itself was hatched on November 30. Now, that’s about as last minute as you can get — Advent started the following day! Talk about JIT (“Just In Time”). Everyone at Noomii sprung into action, even a couple of folks did an all-nighter (OMG those are absolutely awful!) to make the launch date of December 1st.

Acts of Kindness Advent Calendar

The idea behind the campaign was simple: unlike most advent calendars which give you a small gift each day leading up to Christmas (such as a toy or candy), this one asks you to perform a daily act of kindness for someone else. The daily acts are quirky and light, and include such tasks as “Be a Secret Santa”, “Give out Five Complements”, and even an indulgent Sunday task entitled “Be Kind to Yourself”.

Noomii did a lot of things right with this campaign in a limited amount of time. For one, the site was built with off-the-shelf tools (WordPress and various free plugins), which means the creators didn’t need to spend a lot of time or money getting it up and running.

The concept is simple and easy to “get” right away. Someone stumbling upon the site will instantly understand the what it’s all about without the need to read the “About” section (the button for which, incidentally, is cleverly labeled “WTF?”, for “What the Fruitcake?”).

The user interface is clean and simple: the home page consists of 25 clickable links superimposed on an image of a typical Christmas scene (that is, if you consider penguins putting up Christmas lights “typical”).

Viral and social elements include the standard social sharing links, a simple email subscription feature, and community forums for sharing stories of daily acts of kindness with other users.

A subtle but clever viral element is the fact that most of the acts of kindness require the user to do something for someone else – often several people. No doubt the creators are hoping the unsuspecting recipients of these acts will do good onto the world and inquire about their origins.

If there had been more time, Noomii would have done an iPhone/iPad/Android app and/or Facebook app. Ah well, next year!

Here are some other notable link bait campaigns I’ve come across this holiday season:

  • Should you buy that gift? A flowchart for all your holiday shopping
  • Your Guide to Holiday Treats, an infographic from Mrs Fields
  • Interflora’s Top 10 Christmas gifts for 2011
  • 12 Christmas Decorations for Geeks
  • Snowflake Workshop
  • 11 Crazy Christmas Trees

So what are your favorite holiday-themed link bait campaigns? Talk back in the comments!


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    How to ensure influencers help your SEO campaigns

    Webinar: Dominate your competition with Google auction insights and search intelligence

    Vimeo adds structured data to all public videos to improve Google Search visibility

    How to manage and edit your Google Business Profile from Google search

    Google Search Console page experience report now tracks more desktop search features

About The Author

Stephan Spencer
Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows Get Yourself Optimized and Marketing Speak.

Related Topics

SEOWordPress

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.