SEO

Google Adds Local Reviews In Search Results

The Google Blog announced that when you conduct searches at Google.com for local specific information, you may get local reviews and business comparisons. For example a search on pizza 10010 returns three results, all with five stars, from pizza restaurants in NYC. Here is a screen capture:

Google Local Reviews in Search Results


It also works with movies 10010.

On the business front, a search on web 10901, brings up a local result for my business (RustyBrick) and two of my competitors, with no reviews.

Other search engines return similar results. For example, Ask.com for a search on pizza 10010 brings up 3 local results with refinements at the bottom that direct you to Ask City with reviews and more. Also, Yahoo Search has reviews and three local listings for a search on pizza 10010.

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Ask.com Google Google Maps Google Search New York Online Review RustyBrick Search engine Yahoo Search Yahoo!
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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.