Google Ads

Google AdWords Expands Opportunities Tab Beta

The Google AdWords Blog announced they are expanding the limited opportunities tab beta to more advertisers in the US, UK and Australia. And in the next “few days,” Google will make this new tab available to all “English-language accounts.”

If you see the new tab and are a bit confused about where the tools and some other features went, you will want to check out the AdWords blog post. In that blog post, they answer a few frequently asked questions about the new tab and where some of the other features have been moved to.

Explore more on

Australia Beta test English Google Google Ads Online advertising Software testing United Kingdom United States
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.