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    Google Releases AdWords Editor 7.0

    It was just about two months ago when Google released AdWords Editor 6.5 and now 7.0 is live. You can download the new AdWords Editor at google.com/adwordseditor/. The new features include: First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used. Keyword […]

    It was just about two months ago when Google released AdWords Editor 6.5 and now 7.0 is live. You can download the new AdWords Editor at google.com/adwordseditor/. The new features include:

    • First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
    • Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.
    • Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.
    • Campaign targeting in the data view: You can view your targeting settings in the new ‘Language’ and ‘Location’ columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.
    • Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).
    • The ‘Volume’ column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
    • The Keyword Opportunities tool isn’t available for draft accounts.

    I hope this version isn’t riddled with bugs, like 6.5 was.


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    About the Author

    Barry Schwartz

    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.