How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
Topic: Quality Score
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
What 23 tests reveal about Google AI Max performance
Testing across 16 advertisers reveals how text customization, URL optimization, and account-wide adoption influence AI Max results.
How Google Ads quality score really affects your CPCs
High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.
Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
PPC in the age of zero-click search: How to stay profitable
Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.
Why SEO and paid media need each other in the AI search era
AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.
When to restructure your Google Ads account – and how to do it right
Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.
Google Ads Target Impression Share explained: Pros, cons, and when to use it
Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.
Dynamic landing pages: What works, what fails, and how to test
Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.
Ad strength in Google Ads: Why Average is better than Excellent
Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.
How to use keyword insertion for more effective Google Ads
Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
New guide: Improve your Google Ads performance
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google Ads will pause low-activity keywords starting in June
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
Negative keywords in paid search: 6 strategies for effective implementation
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
How the PPC ad auction works
Search engines don’t show ads for every query. But when the search engine determines a user’s query has commercial intent (i.e., a user is looking for information about a service or product), an ad auction occurs immediately. A variety of factors determine: Your bid. The first factor is how much an advertiser is willing to […]
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
How to optimize your Google Ads’ post-click content
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
How to glean insights from impression share to boost PPC performance
Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here's how to calculate them at scale.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
Google Ads: The Quality Score formula revealed!
The secret formula to understanding how the score is calculated.
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn't have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions.
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns?
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend.
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year long.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
SearchCap: ‘Yext for Food’, Google quality score & Local Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically specific attributes to various consumer […]
SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan: My new role as advisor for Third Door MediaJun 26, 2017 by Danny Sullivan Search Engine Land continues on strong, with an outstanding team in place. Bing Ads Editor […]
SearchCap: Google AdWords ad rank, quality score data & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]
Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know
Bids can carry more weight in Ad Rank thresholds based on the meaning of a query.