Google

Google temporarily disables ‘not mobile-friendly’ label in search results due to bug

Google has confirmed that they have temporarily disabled the ‘not mobile-friendly’ label in the mobile search results due to a bug. John Mueller of Google said that Google has turned “the label off for now” but it “should be ok soon.”

This is in response to Google mislabeling pages as not mobile-friendly over the past 24- hours in the mobile search results. Even AMP pages were labeled as not being mobile-friendly. John Mueller said that “this is a bug on our side” and Google is working on fixing it.

Here is a screen shot of Google labeling an AMP page as not mobile-friendly:

Google Amp Not Mobile Friendly 1487337079

Here is a screen shot of an AT&T page being marked as not mobile friendly:

Google Mobile Friendly Label Bugs 1487337028

But the Google mobile friendly testing tool showed it at the same time as being mobile friendly:

Google Mobile Friendly Label Bug 1487337057

So this is clearly a bug, Google said it is an issue on their end, and for now, they have turned off the label from displaying in the search results until Google fixes the issue.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.