Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Topic: Interactive media
Ads Creative Studio’s Asset Library is coming to Google Ads
Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year.
Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of "interactive audio" with provocative branding, content and commerce possibilities.
Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube
Bing has rolled out new educational-themed search results aimed at helping students and teachers.
SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All About The Changes To Google’s Ad Layout On Desktop Search ResultsFeb 22, 2016 by Ginny Marvin A look at what is changing and what is not on Google desktop […]
AdWords Editor Version 10.4 Arrives With Bid Strategies Support
The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies down to the keyword level, apply flexible bid strategies from […]
Overlay / Floater
An Overlay (or Floater as they are known in the US) is an ad unit that appears as a kind of pop-up within the page the user is viewing. They can vary in size but are usually only allowed to appear for 15-30 seconds before they automatically close (unless a user interacts with them). This […]
SearchCap: The Day In Search, January 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Days-Old Error In Google Search Causes Gmail User To Get Thousands Of Emails Earlier this week, we reported a glitch in Google Search, where clicking on a link after a search […]
Study: 34% Of Google Search Results Have Rich Media, 9 Organic Links & 9 Search Ads
Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads. 34% Of Search Snippets Have Rich Media The Conductor study showed that there was rich media on the search results page 34% of the time. The breakdown of rich media showed […]
Thanksgiving 2013 Google Logo Wishes Everyone A Happy Holiday With Banjo Music & Dancing Animals
To celebrate the holiday, today’s Google homepage includes a Thanksgiving themed logo complete with a banjo-playing fox, a dancing turkey and slew of forest animals building their very own vegetarian holiday meal. Clicking the play button in the middle of the logo starts a brief interactive image of forest creatures scrambling through the woods, each […]
Google Logo Dressed Up As A Halloween Witch Today
To celebrate the spookiest of all holidays today, Google has replaced its logo with an interactive image of a Halloween witch browsing her book of spells. By clicking the play button on the logo, the book transforms into a caldron and users are prompted to select a bone, potion, skeleton or apple to add to […]
SearchCap: The Day In Search, August 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Brings More “Now” To Search With New Quick Answers Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick […]
SearchCap: The Day In Search, March 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft Shows Off Coming Improvements To Bing App’s Voice Search Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for […]
Google’s Interactive “Happy Halloween” Logo For 2012
It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google! At first the logo looks kind of sad, just a deserted street scene: But as you click on the various doors, ghosts are revealed that begin to spell the Google […]
Google Logo Boldly Goes With Interactive Star Trek: The Original Series Doodle
It’s no secret that the halls of the Googleplex contain more than a few Star Trek fans, and to commemorate the 46th anniversary of what is one of the most iconic sci-fi series ever, Google has produced an interactive Star Trek doodle now airing on its home page today. We won’t give it all away, […]
Google Gets Interactive With Olympics Logos
Google’s London Olympics Logos so far have all been static images symbolizing different events and sports at the Olympics. But today that trend has changed and Google is showing animated and interactive logos that Google users can play with and win medals. Today, we have a logo that let’s you compete in hurdles. You can […]
Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+
Like last year, Google has launched their Thanksgiving logo a bit before the Thanksgiving holiday. The 2011 Thanksgiving Doodle is live for all U.S. web visitors on Google.com has of around 3pm EDT. The logo is interactive, letting you click on the head, feathers and feet, in order to change the colors and styles of […]
Google +1s On Ads Added To Google Display Network, Will Influence Auction
Search AdWords have had +1 buttons since late May, and now the +1 functionality is coming to the Google Display Network (GDN). Additionally, +1 data will, for the first time, serve as a signal of relevance in the AdWords auction — for display only, for now. As with the +1s that accompany text ads, people […]
A Year Later: AdMob A Critical Mobile Asset For Google
There was really never a question that AdMob was going to be a huge asset and accelerator of Google’s mobile ad efforts. However the acquisition has more than cemented Google’s leadership position in mobile advertising. According to some estimates (IDC, December 2010) Google controls 60 percent of US mobile advertising (search + display). Of the […]
PubCon Las Vegas 2010 Big Recap
The PubCon Las Vegas 2010 show is now over and here is a recap of all the live blogging that I found while at the conference. Day One: David Pogue Keynote – PubCon 2010, SEO.com Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010, SEO.com Day 1: Online Reputation Management Session – PubCon […]
Google Buys Quicksee, Get Ready For “Virtual Tours” Of Places, Products, People
We’ve all seen “virtual tours” of open houses on real-estate sites. What if every location, every restaurant, store, museum, theme park ride and airport had a virtual tour on Google Maps? In three or four years that may be the case as a result of the acquisition of an Israeli company called MentorWave Technologies (or […]
Google’s Spinning Buckyball Logo
If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely of carbon, in the form of a hollow sphere, ellipsoid, […]
My PPC New Year Resolutions
New Years tradition is drinking Champagne, singing Auld Lang Syne, and making resolutions you try to follow in the new year. While the most common resolutions are losing weight and getting in better shape, the same principles can be applied to improving the health of your PPC accounts. Here are my PPC resolutions for the […]
PubCon Vegas ’09 Blog Coverage
Today was the first day of PubCon Las Vegas 2009 and the sessions are just about over. I wanted to share some of the blog coverage I found from the day that covered the sessions that took place. Here they are: Capitalizing on Twitter the Microblogging Revolution, outspokenmedia.com Hot Topics and Trends in the Affiliate […]
SearchCap: The Day In Search, March 31, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
IAB: PPC And Search Gain In Q4, FY08 Online Ad Revs At $23B
According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion. US online ad revenue in Q4 was $6.1 billion, up from $5.8 billion in […]
EveryZing Launches Automatic Metadata Generator For Multimedia
Video search and SEO services provider EveryZing has introduced MediaCloud, an online service that automatically generates search-friendly metadata for video, audio and other rich media content. One of the big problems with rich media is that without accompanying metadata that describes the contents, video and audio files are essentially “invisible” to search engines. MediaCloud seeks […]
Yahoo Formalizes Rich Ads In Search, Text Ads Gain Images Or Video
After testing this for close to a year, Yahoo is set to formally announce Rich Ads In Search — a service that places images and videos into paid ads in Yahoo’s search results. The New York Times says the service will be announced formally on Thursday. A search for Pedigree dog food brings up a […]
Search Biz: Guerilla Artists Protest Google, Search Tops Online Spending Categories, Google Potentially Moving Mini To The Cloud, Predictions About Google Consumer Marketing
Other than discussion of online advertising revenues, it’s an all-Google day for Search Biz: rumors of Google Mini being replaced by a hosted solution, a “public art” protest about Google doing business with the Chinese government, and speculation about the future of consumer marketing at Google.
Google Expands Google Gadget Ads For Advertisers Beta
Google has announced they are expanding Gadget Ads Beta to AdWords advertisers worldwide. Before now, Gadget Ads was a very limited beta, but now, Google is expanding this program to more advertisers. Google Gadget Ads are interactive ads that contain rich media capabilities. Gadget Ads can contain data feeds, images, and videos, plus they can […]
Google Actively Considering ‘Richer Format’ Ads For Google.com
MediaPost reports on comments, about image and video ads potentially appearing on Google, made by company speakers at the Citigroup Technology Conference in New York this week. However, this is just a further acknowledgment and confirmation of what Marissa Mayer previously alluded to during the Universal Search unveiling in May.
Ask’s Michael Ferguson: Optimize For Content Rich SERPs
This week kicks off the first of our guest writers on Just Behave. This week, I’m pleased to welcome Michael Ferguson from Ask.com. Michael is senior user experience analyst for Ask.com, looking at how people seek, acquire, and act on information. He informs product development with user context and design recommendations. Michael has analyzed search […]
Mayer Suggests New Ad Units Might Show Up On Google.com
In December, 2005 after the AOL deal was announced, Marissa Mayer declared, “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”