Google’s New Social Sitelinks

Google is now showing social search related results in the Sitelinks section of the search results. The social sitelink includes your friend’s name, profile photo, and it links to your friend’s content on a particular website.

For example, if I search for [twitter] on Google, I see Robert Scoble (scobleizer), Steve Rubel (steverubel), Israeli Consulate (israelconsulate) and Matt Cutts (mattcutts) in my Sitelinks. Here is a picture:

Google explained these social sitelinks come from their Google Social Search technology.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.