Google’s New Social Sitelinks

By Barry Schwartz

Published: December 5, 2010 at 12:31 pm

Google is now showing social search related results in the Sitelinks section of the search results. The social sitelink includes your friend’s name, profile photo, and it links to your friend’s content on a particular website.

For example, if I search for [twitter] on Google, I see Robert Scoble (scobleizer), Steve Rubel (steverubel), Israeli Consulate (israelconsulate) and Matt Cutts (mattcutts) in my Sitelinks. Here is a picture:

Google explained these social sitelinks come from their Google Social Search technology.

Explore more on

Google Google Search Matt Cutts Robert Scoble Sitelink Social search Steve Rubel X

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.