Google finally gives visibility into Search Partner Network placements
Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.
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Google replaces Content API for Shopping with new Merchant API
Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.
Generative AI is changing search, but Google is still where people start: Study
AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows.
Clicks rose, ROAS fell when Amazon left Google Shopping
Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
A technical SEO blueprint for GEO: Optimize for AI-powered search
Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
TikTok limits posts to five hashtags
Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.
Winning the local SEO game in the age of AI
Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
Google Ads to end manual language targeting in Search campaigns
Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.
Google Search Console: How to fix ‘Duplicate without user-selected canonical’
Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues.
Google’s great clarity cleanup: 3 shifts redefining the Knowledge Graph and its AI future
Billions of entities vanished from Google’s Knowledge Graph in June 2025. Here’s how it signals a bold new direction in AI-powered search.
LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.
Facebook upgrades Professional Dashboard with new insights
The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
Call it whatever you want – just don’t call it ‘Answer Engine’
Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays.
The end of easy PPC attribution – and what to do next
Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
Google boosts iOS App campaigns with new formats, AI tools
Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.
Google Ads adds ‘Share of Cost’ toggle to PMax reporting
The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.
When to restructure your Google Ads account – and how to do it right
Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.
How to build a paid media team in the AI age
Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.
How to protect your brand reputation in AI search
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.
YouTube expands Promote tools, no Google Ads needed
YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.
Want your ads on YouTube TV? Here’s what Google says you need
Google’s new help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV.
Site architecture: Creating a website structure that ranks
A strong site architecture boosts crawlability, UX, and rankings. Learn how to structure your site for SEO success, from navigation to internal linking.
AI Governance in SEO: Balancing automation & oversight
As AI reshapes SEO, governance matters more than ever. Learn how to align AI tools with ethical, strategic, and performance standards for lasting impact.
The implosion of the blogging-for-dollars revenue model
Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.
Measuring what matters in a post-SEO world
Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world.
How Dale Carnegie’s principles are foundational for Positionless Marketing
Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.
Google taps large language models to cut invalid ad traffic by 40%
Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real, engaged users.
Perplexity makes $34.5 billion bid to buy Google’s Chrome browser
It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.
Gender exclusions spotted in Google Performance Max campaigns
A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.
Log file analysis for SEO: Find crawl issues & fix them fast
Unlock hidden SEO insights with log file analysis. Learn how to track crawler behavior, spot indexing problems, and optimize your site for search engines.
XML sitemaps: What they are & why they matter for SEO
Help search engines crawl your site smarter. Learn what an XML sitemap is, how to create one, and why it’s essential for SEO and site visibility.
Stop paying the Google tax and lower your CPCs
Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
The $1 trillion generative economy that smart SEOs will own
The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.
Most SEO research doesn’t lie – but doesn’t tell the truth either
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.