YouTube
Search Engine Land is your source for YouTube news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube
With today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the ads division for the last year. The transition from […]
Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More
Part of Google’s big birthday event & Hummingbird announcement was that Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician-related search terms. For example, when you search for [neil young] you […]
Why The YouTube Keyword Tool Is So Amazing For Link Building
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your […]
Essential YouTube Optimization Tactics
During the YouTube: Optimization Tips For The Second Most-Popular Search Engine session at SMX East we were treated to smorgasbord of tips, tricks and sound advice for marketers wanting their video marketing to leap-frog the competition. Manny Rivas, Online Advertising Director at aimClear got us all excited by saying “B2B can be sexy” and started his […]
10 Tips For Using YouTube To Kill At Local SEO
Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention […]
Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users
Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over. Windows Phone Doesn’t Matter To Google? […]
Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More
April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does — just see our coverage from the last few April Fool’s Days for proof: Google’s Gags […]
Google Trends Now Shows YouTube Searches
Google announced on Google+ that they have expanded Google Trends to add YouTube search support. Now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use this, go to Google Trends and search for […]
3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse. Since Google + was launched in June 2011, there have been a number of articles, opinions, surveys […]
YouTube Search Adds Time Watched As Ranking Factor
The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched. YouTube said they experimented with this ranking factor with suggested videos and it lead to “less clicking” and “more watching” and thus feels it is a good idea to add to the overall YouTube Search ranking algorithm. […]
Google: Many Popular Sites Will Escape Pirate Penalty, Not Just YouTube
Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular user-generated content sites, the company said. The Pirate Penalty Initially, it sounded as if sites […]
How YouTube Will Escape Google’s New Pirate Penalty
Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also be sure to read our follow-up article, Google: Many Popular Sites Will Escape Pirate Penalty, Not […]
To Understand Google Favoritism, Think “If Google+ Were YouTube”
Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done with vertical search? It’s not, because Google hasn’t really favored itself with vertical search. It is favoring itself with Google+, and that’s why things are so disturbing. Vertical Search Is What Search Engines […]
How To Get Started With YouTube Promoted Video
Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, ComScore […]
YouTube Passes 20 Billion Video Views In One Month
Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore. U.S. Internet users watched an all-time high of 42.6 billion videos during […]
Google+ Gets YouTube Integration & Official Chrome Extension
Today Google announced the integration of two of their most popular products, YouTube and Chrome, into Google+. These enhancements make sharing videos on YouTube easier and brings the +1 button and Google+ notifications to the rest of the web for Chrome users. Google+ YouTube Integration Users have always been able to share YouTube videos on Google+, […]
In-House Video Marketing Via YouTube
The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as […]
Google Panda 2.5: Losers Include Today Show, The Next Web; Winners Include YouTube, Fox News
Searchmetrics has a pretty good track record of figuring out who lost after one of Google’s Panda Updates. Among the latest victims of this week’s Panda Update 2.5, some unexpected surprises: popular tech blog The Next Web, blog aggregator Technorati, and NBC’s The Today Show. Winners include Google’s own YouTube, along with Fox News and several […]
Google Intros AdWords For Video, Folding In YouTube Features
In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of “AdWords for Video” — which includes four “TrueView” video ad formats, for which advertisers pay when the video is viewed or started by a user. The release integrates video advertising, previously housed […]
Google — With Help From YouTube — Hits One Billion Visitors Before Facebook
We continue to hear about Facebook’s 700 million users, on the way to a billion worldwide. According to comScore Google is already there, at least looking across all its websites. Google: The Biggest Network Of Sites The chart below, provided to us from comScore, shows the number of unique visitors that went to each company’s […]
Google’s Matt Cutts Live Q&A On YouTube Now
Right now on the Google Webmaster Help YouTube Channel Matt Cutts is live answering questions. You can go to that page and ask him questions in the Live video feed chat room. Give it a try now over here. I expected this would happen this morning and as I noted there, Google offered these webmaster […]
YouTube “First Watch” Creates Massive Reach For Video Ads
A very long time ago Google was trying to find alternatives to pre-roll to monetize YouTube videos. Google-sponsored consumer research in 2007 found that users don’t like pre-roll. But that’s ancient history. Today Google is trying to find more ways to generate and capture display and video ad revenue, which it views as a massive […]
How To Integrate Google Analytics & YouTube
As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a […]
YouTube Declares Intention To Compete In On-Demand Movie Rentals
Google’s YouTube today announced plans to add around 3,000 movies for on-demand rental on its service, effectively declaring its intention to compete with Netflix, Amazon, and Hulu. While YouTube has largely been known for quirky independent fare, the new content will include well-known flicks from major studios, including classics like Caddyshack and new releases like […]
Search In Pics: YouTube Bus, Yahoo Door & Noodler Cup
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
YouTube Founders Buy Delicious; First Step To Taking On Google?
Delicious, the popular social bookmarking site that Yahoo wanted to get rid of, has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. Could it be a first step for the duo to jump into the search space? From the press release put out by AVOS, the company run by the duo […]
Google Tells Video Users To Move Over To YouTube
Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that had already been uploaded to the system. No longer. Everything must be downloaded and moved […]
YouTube Users Not Thrilled With New Copyright School
Google (and YouTube before it was bought) has taken a variety of steps over the years to educate its users on copyright issues and discipline them when the message doesn’t get through. The latest of those is being called Copyright School; it’s a combination video and quiz that YouTube will force offenders to watch and […]
After 4-Month Slide, YouTube Regains Viewers & Sessions
After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over […]
YouTube Is The Real “Google TV”
Google TV, the company’s much-hyped “Connected TV” effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise — at least so far. While sales figures haven’t been released the public isn’t biting, it would appear. Google TV (the product) may ultimately join the ranks of Google Wave as an […]
YouTube Plans Push Into Original Content: WSJ
It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there’s this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites “people familiar with the matter,” who say […]
YouTube Expands Search Filters & Related Terms
YouTube has updated their search filters and search refinements today. The new YouTube search enhancements include: (1) Filtering helps you restrict your search based on specific categories. You can choose any of the Filter options above to refine your search. (2) Exploring allows you to replace or add topics to your search. Clicking on a […]
Search In Pics: YouTube Socks, Yahoo Bowlers & Bing Armbands
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching
Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. According to the latest comScore video stats, which cover February 2010, Google sites — i.e., primarily YouTube — saw a 2.1% drop in unique viewers 4.3% drop in viewing sessions […]
YouTube, MSNBC Benefit From Quake-related Search Spikes, Hitwise Says
Search activity spiked late last week in response to the earthquake and tsunami in Japan and the two sites benefitting the most in terms of web traffic were MSNBC and YouTube. That’s according to a series of tweets from Experian Hitwise this afternoon. As the image above shows, Hitwise says that the phrase “japan earthquake” […]
Google Uses Amazon’s Algorithm For YouTube’s Recommendation Engine
Greg Linden reports that Google has switched the algorithm they use for YouTube’s recommendation engine from their own to a variation of Amazon’s algorithm that was designed in the late 90s. This is an interesting move being that Google has the man power and smarts to build a fairly good recommendation on their own. But […]
Google Links To Competitors Next To YouTube Videos
Google has begun showing links to different video sites and search engines in its search results. The links appear next to YouTube videos — but only on music-related searches. On a search for u2, for example, Google shows three videos from YouTube, but each video listing now includes additional links that might otherwise have only […]
Italy To Regulate YouTube & Other Video Sites Like TV Stations
YouTube, and parent Google, are now to be considered TV broadcasters in Italy according to new rules handed down by the Italian Communications Authority (AGCOM). The rules apply equally to other sites providing video content over the internet provided they’re also running advertising. According to a translated version of an article appearing in the Italian […]
YouTube Releases Top Videos & Searches For 2010
YouTube has announced their top watched videos and top search queries. The top watch videos are broken out by major label music videos and excluding major label music videos. First the top search queries: January – haiti February – luge March – eclipse trailer April – ipad May – eminem not afraid June – shakira […]