YouTube
Search Engine Land is your source for YouTube news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google starts new Search Console training series on YouTube
Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search Console.
Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019.
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
How YouTube can help your non-video campaigns in Google Ads
Here's how you can boost campaigns with video in lightbox ads, display, universal apps and more.
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions.
Answers to common questions about YouTube Ads
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience.
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey […]
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
Now your Google text ads can show on YouTube search results, too
Google says early tests have shown similar performance results for text ads on YouTube and Google Search.
25 tools to streamline YouTube SEO optimization
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos.
How are your YouTube campaigns performing on TV screens?
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start.
Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit.
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30Oct 15, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video […]
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.
When users log into Gmail or YouTube, they’re now also logged into Chrome
The concern raised by some is that users will unknowingly be sending their browsing data to Google.
Report shows YouTube and Google video ranking algorithms differ widely
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video carousels.
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
YouTube aims to show more authoritative search results around news topics
Google to provide more sources and context on breaking news-related searches in YouTube.
SearchCap: YouTube video ads, AI-driven call intelligence, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internal links: Link building’s secret sauce Jul 2, 2018 by Andrew Dennis Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external […]
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.
Search in Pics: YouTube Space replica, Google Maps art & baby shower cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps dynamic art: […]
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
YouTube SEO 101: Get started optimizing video
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what's being searched around the world.
SearchCap: Google EU offer, SEO mistakes & YouTube ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]
The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature
Gboard also now supports Arabic, Hebrew and Farsi languages.
SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions […]