X (Twitter)

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Twitter Search Now Indexes Every Public Tweet

Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday […]

SEO

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of product management Trevor O’Brien said the company made […]

Google

Study: Why, When & How Often Google Indexes Individual Tweets

Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation […]

Paid social

Twitter Quietly Adds Search For Timelines & Lists

Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of any announcement about this, but it’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The option in the left-side navigation says “Timelines,” […]

Paid social

People, Videos, News: Twitter Adds New Search Filters

Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results could then be filtered by those tweets that incorporated […]

Local

How Local Businesses Can Leverage Twitter’s New Nearby Feature

Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their location […]

Bing

Bing, Twitter Renew Deal To Include Tweets In Search Results

  Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing’s search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing’s social search page, bing.com/social, but they’re also showing up in Bing’s main search results. A search for […]

Bing

Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk

In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded “I hear Google pr Bing helps with that problem” after @Andypops1 tweeted on Shatner’s feed, “I still have no idea what spumoni is.” Assuming […]

Paid social

Twitter Launches Its Version Of Universal Search Results

Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s Web search more in line with the current mobile experience. Twitter announced the changes this afternoon via tweet: Search update on https://t.co/eNvqKTup1d: See photos & accounts in results + recent searches […]

Local

How To Use Twitter Cards For Branding & Local SEO

I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types can help your site’s listings appear more attractive in search engine results with […]

Facebook

In Another “Right to Be Forgotten” Case, UK Officials Threaten Legal Action Against People Posting Pictures Of Convicted Killer

Although slightly different than the Spanish case discussed yesterday, the “right to be forgotten” has reared its head again — this time in the UK.” UK Attorney General Dominic Grieve has threatened legal action against anyone posting pictures of convicted killer Jon Venables online. TechDirt offers a short summary of the underlying facts of the […]

Paid social

Twitter Search Lets You Once Again Find Old Tweets

For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now, that’s changing. In a post today, Twitter says that some older tweets are now going to be available. How […]

Google

How To Search All Your Tweets Via Twitter

It’s been one of the biggest problems Twitter has had for years, that it’s difficult to find your own tweets on the Twitter. The new Twitter Archive service that Twitter launched today goes a long way in solving this issue. Step-By-Step: How To Download All Your Tweets With The New Twitter Archive Service is our story […]

SEO

Take Twitter Campaigns To The Next Level With SEO Data

You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO. Integrating your online marketing […]

Paid social

Twitter’s New SEO Play: A Profile Directory Of All User Accounts

Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s second SEO play in recent weeks, coming on the heels of a change in its robots.txt file. With that change, Twitter made its content-based search results — i.e., search results for tweets and hashtags, but […]

Ecommerce

Twitter Upgrades Search With Autocomplete & New Filters

Twitter’s search tool has just undergone a slight makeover with a number of new features that should help get users to the information they’re looking for quicker than before. The most noticeable upgrade is the addition of autocompleted search suggestions that appear below the search box as you type. The dropdown will show terms that […]

Google

Google Loses Search PR Director Gabriel Stricker To Twitter

Gabriel Stricker is still listed on Google as Director of Communications, Search. However he’s now VP of Communications for Twitter. He follows Karen Wickre, Google’s former Senior Media Liaison, who joined Twitter about seven months ago. And quite some time before that, Carolyn Penner left Google’s PR team for Twitter. I also noticed that Shailesh […]

Bing

How People Power (& Personalize) Bing’s Social Search

The good folks over at Stone Temple Consulting released an in-depth interview with Bing’s Principal Group Program Manager for Bing Social Search, Paul Yiu.  The Bing social search team integrates social content and indicators into the search results to add both personalization and relevance to the search results.  Bing currently ties in data from both […]

Paid social

Yandex Starts To Drink From The Twitter “Firehose”

Yandex is the next in line to gain access to the Twitter “firehose.” The Russian search engine is announcing that it will begin integrating the Twitter feed into its search results. Twitter reported the deal to us late last week but declined to disclose its terms. As part of their agreement Yandex will have access […]

Paid social

How To Track U.S. Congress Members’ Tweets

Many U.S. Senators and Representatives are tweeting opinions, updates, images, documents, etc. these days, and Twitter can be a very useful, if not an essential tool, to learn about what’s going on directly from each member, especially regarding controversial legislation such as SOPA. An easy to use but powerful web tool (it’s also free) named […]

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